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Why? Well, a couple reasons.
First, a better user experience. As of yesterday, we used two systems. If you ever noticed jumping to a different design when registering for an event, that’s why. By
By Bret Busse
MIMA is now offering two student scholarships to honor the legacies of Robin Carpenter and Jarrid Grams. I had the privilege of being close friends with Robin and Jarrid and am thrilled to see these scholarships come to life.
MIMA’s mission is to Inspire and Connect. These words
According to Jef I. Richards, “Creative without strategy is called ‘art.’ Creative with strategy is called ‘advertising.’” Compelling content and creative is only possible when it’s rooted in strategy and insight. This session will examine how Pinterest, through the platform’s interactive Workbench curriculum, works hand-in-hand with brands to
Everyone knows there’s digital ad fraud. Some may even understand it is pervasive. But do you need advanced technology to detect it in campaigns and stop it? Even though some would like you to believe that; the answer is NO. Dr. Augustine Fou, an independent ad fraud researcher,
In January’s meetup event Meghan McInerny, COO of Clockwork packed the MIMA event with so much information, she ran short on time to cover it all. One of the great things about being a member of MIMA is the quality of the events and the presenters who are
Meghan McInerny, COO of Clockwork and co-author of Interactive Project Management: Pixels, People and Process (New Riders 2012), shared her insights on the unique needs of interactive projects at the MIMA Meetup.
What is interactive project management?
Meghan emphasizes that project managers are defining and figuring out the
It’s a new year with the same problems for interactive marketers. It’s 2017 and we’re still overwhelmed with the pace of change, excited by the promise of emerging technology, yet unimpressed with how to measure our progress.
By: Gina Micek
At MIMA’s November event Brad Spychalski, who leads Retail West and Midwest for Pinterest’s Creative & Brand Strategy team, presented a snapshot of what is usually a four hour course on Pinterest’s interactive Workbench.
Beginning with a Nike campaign ad portraying a woman running a marathon in
By: Gina Micek
MIMA’s October Coffee & Case Studies took place Wednesday 26th, 2016 at Antenna.
Preston Kelly VP Creative Director, Peter Tressel, presented Case Study 1: “Humanizing Healthcare” The team was recognized as a Webby Award Finalist in 2015 for their work constructing a user friendly information portal for
If you’ve ever tried to get a marketing budget or project approved, you’ve probably experienced some challenges and pushback from your CFO when it comes to pioneering new channels or tools. Seasoned marketing and analytics pro Jeff Sauer has learned the fastest path to an approval is to bring