4 Tips to Tell Your Brand’s Story

Author: Lyndsey Danberry, MIMA member and volunteer
One of the biggest challenges for content marketers is effectively conveying a brand story. Most stories tend to focus too much on the company and not enough on its customers. But the truth is, the only messages your audience will see, hear and

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MIMA Member Profile: Prodality’s Whitney Johnson

We kicked off the member profile series on the MIMA blog last month with Preston Kelley’s Mark Jenson. Today, we’re continuing with Whitney Johnson, who is not only a member of MIMA but also an active volunteer on the marketing committee.

Talk to me about your MIMA involvement. How

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Welcome (back) to the MIMA Blog

About a year ago, we officially shut down the MIMA blog. What had once been a good resource and read for interactive marketers from across Minnesota, had started to die on the vine. With a decent amount of change at the board and committee levels last year, we just couldn’t

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MIMA Member Profile: Preston Kelly’s Mark Jenson

We’re starting a new series on the MIMA blog today: Member profiles. The goal? To highlight just a few of our crazy-smart members and showcase who they are, and what they do.
Today, we’re starting with Preston Kelly’s Mark Jenson, who seemingly finds a way to make it to virtually

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