MIMA November Event:  The Art + Science of Content Strategy

MIMA November Event: The Art + Science of Content Strategy

By: Gina Micek
At MIMA’s November event  Brad Spychalski, who leads Retail West and Midwest for Pinterest’s Creative & Brand Strategy team, presented a snapshot of what is usually a four hour course on Pinterest’s interactive Workbench.
Beginning with a Nike campaign ad portraying a woman running a marathon in

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MIMA’s October Coffee & Case Studies Recap

MIMA’s October Coffee & Case Studies Recap

By: Gina Micek
MIMA’s October Coffee & Case Studies took place Wednesday 26th, 2016 at Antenna. 
Preston Kelly VP Creative Director, Peter Tressel, presented Case Study 1: “Humanizing Healthcare” The team was recognized as a Webby Award Finalist in 2015 for their work constructing a user friendly information portal for

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Storyscaping: The Power of Stories Lived Versus Stories Told

Storyscaping: The Power of Stories Lived Versus Stories Told

It’s not often that a speaker walks the MIMA stage clutching an American Girl Doll, but for Wednesday’s presenter Darren (Daz) McColl, it was the perfect analogy for the changing relationship between consumer and branded content. Today’s consumer doesn’t want to be told a story, they want to become part of

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Recap: Storyscaping- The Power of Stories Lived Versus Stories Told

Recap: Storyscaping- The Power of Stories Lived Versus Stories Told

Storyscaping

It’s not often that a speaker walks the MIMA stage clutching an American Girl Doll, but for Wednesday’s presenter Darren (Daz) McColl, it was the perfect analogy for the changing relationship between consumer and branded content. Today’s consumer doesn’t want to be told a story, they want to

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Video: CATFOA with Peter Nicholson, CCO Periscope

The Conversations About The Future Of Advertising (CATFOA) speaker-series returns with Periscope’s newly minted Chief Creative Officer Peter Nicholson. With a 20+ year career spanning creative leader roles on east and west coasts including Leagas Delaney, Goodby Silverstein, Deutsch, JWT and McKinney, Peter brings unique insights on the

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Video: Creativity in a Programmatic World – July 2016 Monthly Program

Video: Creativity in a Programmatic World – July 2016 Monthly Program

Adam Cahill

Over the past 5+ years digital media buying has moved toward a programmatic model where impressions are delivered to ever more granular audiences. While the ability to target and refine segments has fundamentally changed, for the most part, creative development hasn’t. It’s not uncommon for a programmatic

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May Monthly Event Recap:  Human-Centered Design

May Monthly Event Recap:  Human-Centered Design

What does it take to come up with radically new solutions? what has to be in place in order to reliably innovate? We got answers to these questions and more at the May Monthly event about the Secrets to Successfully Using Human-Centered Design, featuring speakers Anna Love-Mickelson, Dean Kephart, and

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MIMA April Event Recap: Content Marketing 2.0

Most companies spend between 200% and 500% more on sales than they do on marketing. Not LeadPages — they flipped the model. 
At our April monthly event, Clay Collins from LeadPages showed us how the B2B software company and 2014’s fastest growing startup in Minnesota used content marketing to land

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MIMA March Meetup Recap

Last week, 30 of our members discussed location based social media monitoring and consumer engagement in an intimate roundtable discussion. The meetup discussion was led by Emily Shannon, Digital Director at the Mall of America (MOA), and she dished awesome insights on how to better understand customers to deliver timely

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