Wednesday, January 18th
8:00 am @ Nicollet Island Pavilion
It’s a new year with the same problems for interactive marketers. It’s 2017 and we’re still overwhelmed with the pace of change, excited by the promise of emerging technology, yet unimpressed with how to measure our progress.
Significant changes happening in consumer behavior, social networks, and technology innovation will impact every aspect of marketing in the coming year — whether we’re ready or not.
And yet there is a timeless truism that endures year over year — the best interactive marketers are students of their craft and tend to be excited for all of this change.
The modern marketer studies the “what’s next” and “next big thing,” and is quick to identify trends, contextualize them, and integrate these insights into his or her annual plans. Are you ready to approach 2017 as a modern marketer?
Join thought leaders from across the Twin Cities for a forward-looking discussion on 2017 trends, what’s next, and how to avoid fad fatigue this January.
Moderator: Greg Swan, VP of Brand Innovation at space150
Splitting his time between New York and Minneapolis, Greg leads a team devoted to influencing consumer behavior online and uncovering the “what’s next” in technology and media for Fortune 500 brands. He was also the voice of Punxsutawney Phil on Twitter for 5 years.
• Julie Scheife, Director of Digital Engagement at Land O’Lakes, Inc.
• Laurie Blum, Associate VP, Digital, Regis
• Mitch Hislop, Digital Strategy Lead, fjorge digital
• Kate Boeckman, Senior Manager, Strategic Product Management, Applied Innovation, Thomson Reuters
Date & Time
Wednesday, January 18th, 2017
7:30 AM – Registration
8:00 – 9:00 AM – Panel Discussion and Q&A
Nicollet Island Pavilion
40 Power St
Minneapolis, MN 55401
Members = FREE
Student Members = FREE
Non-Members = $40
Pre-registration closes at midnight prior to the event, at which point walk-in registration fees will apply.
Student Members: $10
Cancellations received by the office at least two business days prior to the event are eligible for a refund of the registration fee. No refunds will be provided for cancellations received fewer than two business days prior to the event. No-shows will be billed for any unpaid registration fees.
If you have registered, are unable to attend, and would like to give your co-worker your “ticket,” please note that a pre-registered member to non-registered member switch-out is free. Switch-outs from members to non-members will execute an invoice to the attendee for payment after the event.
Photography / Video
Please note: Audience photographs and/or video may be taken at this event. By nature of your attendance, you are granting permission for your image, voice and likeness to be used for marketing purposes.