EMBRACING MOBILE MARKETING: GENERATING ROI WITH THE INTEGRATED APPROACH The practice of mobile marketing is going mainstream. From local and regional retailers to Fortune 100 fast-moving consumer goods providers, brands and charities, marketers are employing mobile marketing practices to engage their audience in mutually beneficial communication, delivery, and exchange of value. In this event, we'll address why mobile and why now? We will review leading market metrics, consumer behaviors, case studies, mobile marketing strategies and tactics and key steps that should be taken to successfully integrate mobile marketing efforts with your existing business practices. In other words, you'll learn what it takes to embrace and generate ROI through and with mobile marketing. Michael Becker, VP Mobile Strategies for iLoop Mobile Wednesday, January 20, 2010 5::15 pm Registration 6 pm Presentation 7 pm Networking McNamara Alumni Center, U of M Campus 200 Oak Street SE Minneapolis, MN 55455