NUMBERS. Business, business, business. Numbers. Numbers. Numbers. Is this working? Data is, and has been,the driving force for all digital marketing and behavior. This tells us what people want, don't want, do need, don't know they need, and more (Scary, right?). This track is dedicated to all things data and how they continue to make our jobs easier and harder at the same time.
Check back for more details as sessions get announced.