Conveying a brand story to our audience in a relatable way is something us marketers strive to achieve every day. Alix Hart, acting CMO at Symantec, […]
Author: Lyndsey Danberry, MIMA member and volunteer One of the biggest challenges for content marketers is effectively conveying a brand story. Most stories tend to focus […]
We kicked off the member profile series on the MIMA blog last month with Preston Kelley’s Mark Jenson. Today, we’re continuing with Whitney Johnson, who is […]