MIMA Board Position: Membership and Higher Education Committee

Why This Seat Is Important

Our members are those who not only sustain us, but are the purpose for our being. In this role, you will be responsible for acquiring and retaining members and understanding the data behind what a typical member looks like and how we can add value to their career as a marketer. A big part of this will also be focus on our student membership base, as they are core to our success, and our future.


What You Will Be Doing

  • Setting our annual membership strategy for group, individual and student members
  • Making sure local colleges and universities understand the value of MIMA
  • Collaborating with Programming to ensure the content we provide matches the people who make us up
  • Understand the business of membership, and create, increase, and express our value
  • Evaluating and calculating data as it relates to membership, retention, and demographics
  • Managing the membership budget for the organization
  • Leading the membership and higher education committee team and its volunteers
  • Representing the membership and higher education committee at all board meetings


What You’re Good At

  • Analyzing data and understanding more than just word clouds and Venn diagrams
  • Leading, collaborating and integrating work across multiple teams and individuals
  • Building strategies people understand, can follow and execute against
  • Taking initiative, following through, and diligently staying on top our group memberships, and corporate partners
  • Connecting with people on an individual level
  • Welcoming students into the community and listening to their needs


What You Have Done

  • Managed small teams
  • Read through the quantitative and qualitative to find the meaning
  • Dabbed your toe into the marketing world and thought “hey, that’s not too bad”
  • Worked with a team to responsibly manage budgets