Twenty years ago, MIMA was founded with the primary intention to showcase all the great work happening in digital marketing in Minnesota.
The main forum to do this has been our speaking events, including our signature Summit.
We have decided to launch our Member Spotlight. This will be a monthly
A Special Message – Digital Summit
1999. That’s when we officially started. We were different then – a lower case “i” was hip, and iPhones weren’t even a thing yet. It’s been quite a 20 year journey, and the voyage of MiMA has evolved with every year. We started as a small group of marketers, and […]
Tom Borgerding Interview
In anticipation to MIMA’s 20th anniversary, we reached out to one of the founders, Tom Borgerding, to gather his thoughts about his vision, what he intended-and did not intend- to do, as well as his thoughts on the future of digital and MIMA.
MIMA It has been twenty years since
Heather Rist Murphy and Katie Pennell Tweedy Interview: Win in the Evolving Search World
Our April monthly event, “Win in the Evolving Search World”, will feature two thought leaders on content from Nina Hale.
Heather Rist Murphy, VP of Performance Content and Social Media, and Katie Pennell Tweedy, Senior Performance Content & SEO Manager, will present their take on the current landscape of content
Marc Jensen Interview: AI’s Everyday Impact on our Future
MIMA’s February event will be held on February 27th, 2019. Space150’s Chief Innovation Officer, Marc Jensen will shed light on one of marketing’s biggest trends- AI (Artificial Intelligence).
Marc hopes to share with us how AI, which is beginning to show up in every area of our lives and is
January Monthly 2019 – Digital Transformation Framework for Digital Strategists by Jim Cuene – Presentation
A Digital Transformation Framework For Digital Strategists from Jim Cuene On January 16, MIMA hosted its first event of the year, Digital Transformation- Making It Work for You in 2019, presented by Jim Cuene. The venue -University of St. Thomas’ Schulze Auditorium was a perfect setting for this sold-out event […]
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Ryan Arnholt Update: MIMA leads to new role as Atmosphere’s Director of Marketing
MIMA’s past President, Ryan Arnholt, announced this week that he was tapped by Atmosphere IoT (Internet of Things) as their new Marketing Director. In this role he will plan and lead the marketing initiatives of the start-up as it moves from its early stage to growth phase
With the amazing
Summit 2018 – Slides and Content
Zeus Jones- Mima Summit Experience Design from Minnesota Interactive Marketing Association Meghan Casey- Stop and Think from Minnesota Interactive Marketing Association MarTech Brief- Melody Lentsch Flipside Marketing from Minnesota Interactive Marketing Association Cindy Gallop- Mima Summit Presentation from Minnesota Interactive Marketing Association MarTech- Vendor Finalist Checklist- Melody Lentsch Flipside Marketing […]
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An Interview with Scott Belsky
Scott Belsky is an executive, entrepreneur, investor and author. He’s also married and has three kids, including a newborn. And so on. This helps explain why he’s doing things like agreeing to do podcast interviews in the back seat of cabs while he’s in his hometown of NYC. Or how […]
An Interview with Cindy Gallop – Our Morning Keynote at Summit
MIMA’s annual Summit conference will be held at the Radisson Blu, Mall of America on October 29th, 2018. A new location and hands-on workshops will invigorate the offering. As usual, Twin Cities marketers can expect amazing networking, a great day of insights and the quality programming for which MIMA is