Blog

2017-06-16

Presentation, Resources and Tools from June’s Content Workshop

Note: this content is available to workshop attendees only. Learn more about our events here.
Thank You for Attending the Content Strategy Workshop! We're glad you could make it and hope you found this workshop useful. If you haven't yet, please take a few minutes to give us

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2017-06-12

MIMA Interview with Patty Radford Henderson

On June 15, MIMA will host Patty Radford Henderson, who will present a three-hour workshop titled “A Data-Driven Approach to Content Strategy and Brand Building.” In case you were wondering how to prepare or you didn’t sign-up in time (it’s already sold out!), we asked Patty for her insights as

2017-06-08

Event Recap: MIMA Career Development Series – Modern Career Development

MIMA held the first of its semi-annual career development series May 4. Modern Career Development, at Horizontal Integration covered the burgeoning career possibilities in digital marketing. The panel explored the options while Horizontal Integration provided headshots, resume feedback and refreshment.
Arik Hanson, Principal of ACH Communications
Arik spoke about his

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2017-05-31

MIMA May Monthly Recap: Media Unleashed

Stephen Blackwell, Chief Strategy Officer with Hollywood Reporter-Billboard Media Group presented on what it takes to reach the ad-nostic generation in the age of technological disruption. How does a modern marketer effectively navigate the sheer volume of content options to ensure their message reaches Millennials?
Millennials are a key growth

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2017-05-02

Video: The New Face of Loyalty

Linh Peters is the Senior Director of Loyalty Marketing and Strategy at Ulta Beauty. Linh will describe how the nation’s #1 specialty beauty retailer is helping their brand partners develop stronger, more loyal and profitable relationships with their customers by leveraging the data of

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2017-04-25

Video: Why Your Great Work Doesn’t Always Work

Donna Root, Creative Director 3M Brand Designs, used examples from her iconic work in corporate design for Intel and 3M to illustrate what it takes to get the job done in large company environments with extensive bureaucracies.
At Intel, Donna took the Intel chip brand from 4B to

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2017-04-24

MIMA Career Development Series – Teaser Q&A with Panelist Holly Spaeth

By Gina Micek
In the first of MIMA’s semi-annual Career Development Series, our panelists will explore the burgeoning job opportunities in digital marketing. How does a modern job seeker make more informed decisions with all the choices that are available? There is no end of advice given to

2017-04-15

Event Recap: MIMA Meetup Trends and Takeaways from SXSW 2017

Panelists at the MIMA Meet-Up held at space150, headquartered in Minneapolis, MN returned from SXSW (South by Southwest) 2017, giving us their insights and takeaways from the conference held in Austin, TX.
Marc Jenson, Chief Innovation Officer, Space150
Marc concentrated his sessions in areas of technology innovation and future

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2017-03-20

It’s Time

Our database has officially migrated. Please go to My Account to reset your password.
Why? Well, a couple reasons.
First, a better user experience. As of yesterday, we used two systems. If you ever noticed jumping to a different design when registering for an event, that’s why. By

2017-03-14

Apply for the MIMA Student Scholarship

By Bret Busse
MIMA is now offering two student scholarships to honor the legacies of Robin Carpenter and Jarrid Grams. I had the privilege of being close friends with Robin and Jarrid and am thrilled to see these scholarships come to life.
MIMA’s mission is to Inspire and Connect. These words

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