Congratulations to our 2020 MIMA Student Scholarship Winners!

We are excited to announce our four 2020 MIMA Student Scholarship winners!

Ashley Allen – Macalester College
Olivia Alberts – University of Minnesota
Elizabeth McCormick – University of Minnesota
Genevieve Benson – University of Minnesota

The Jarrid Grams and Robin Carpenter Memorial Scholarships sponsored by Fathom Consulting and

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MIMA Board of Directors Spring 2020 Update

We’re thrilled to announce four new additions to the MIMA Board of Directors and one change. David Jungers (Programming), Megan Jensen (Higher Education/Membership), Jim Martin (Marketing), and Anthony Romano (Programming) have joined us in leadership roles.
John Ostman has been elected as Board President after serving as a Director of

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COVID-19 and our MIMA Digital Marketing Community

COVID-19 and our MIMA Digital Marketing Community

Due to the growing concern surrounding coronavirus (COVID-19), and the increasing number of organizations postponing all public gatherings, we have decided to postpone our March events until further notice. Additionally, we will be assessing future events as new information emerges.
While the COVID-19 situation is still unfolding, experts have recommended

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Event Recap: October 2019 Code Savvy Workshop

Event Recap: October 2019 Code Savvy Workshop

This past Tuesday, the Minnesota Interactive Marketing Association heard from nonprofit Code Savvy’s Andrea Wilson Vazquez, with attendees exploring with the ways that computational thinking, UX design thinking, and even basic app development can be—or already are!—part of what marketers do every day. Missed the event? No worries. Here are

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Member Spotlight: Greg Swan

Greg Swan Interview: Getting Your Hands Dirty in a Fast-Changing Digital Age
MIMA sat down with Greg Swan, Director of Digital, Social and Innovation at Fallon, to learn how he leads his team to pioneer the future of digital. We learned a lot, but feel we barely scratched the surface

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Interview with Beth Temple, founding MIMA President

Interview with Beth Temple, founding MIMA President

In celebration of MIMA’s 20th Anniversary, we spoke with one of MIMA’s founding board members and Presidents, Beth Temple, about the early days of the organization.
Beth recalls that just as The Web was taking shape, marketers like herself and Tom Borgerding were seeking connections with others who were focused

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Member Spotlight: Holly Matson

Twenty years ago, MIMA was founded with the primary intention to showcase all the great work happening in digital marketing in Minnesota.
The main forum to do this has been our speaking events, including our signature Summit.
We have decided to launch our Member Spotlight. This will be a monthly

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A Special Message – Digital Summit

A Special Message – Digital Summit

1999. That’s when we officially started. We were different then – a lower case “i” was hip, and iPhones weren’t even a thing yet. It’s been quite a 20 year journey, and the voyage of MiMA has evolved with every year. We started as a small group of marketers, and […]

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Tom Borgerding Interview

Tom Borgerding Interview

In anticipation to MIMA’s 20th anniversary, we reached out to one of the founders, Tom Borgerding, to gather his thoughts about his vision, what he intended-and did not intend- to do, as well as his thoughts on the future of digital and MIMA.
MIMA It has been twenty years since

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