Event Recap: Modern Experience Design Starts and Ends with Consumers

Event Recap: Modern Experience Design Starts and Ends with Consumers

MIMA Event: Modern Experience Design was held March 21, 2018 at the Minneapolis Central Library.
“The value of brand interaction sits in the consumers’ world.”
In these 10 words, Adrian Ho, CEO and founding partner of Zeus Jones, essentially defined modern experience design today—and how brands need to adjust to

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Adrian Ho Interview: Modern Experience Design

Adrian Ho Interview: Modern Experience Design

MIMA’s Monthly Event will take place Wednesday March 21, 2018 and feature Adrian Ho, CEO and founding partner of Zeus Jones. Adrian will discuss modern experience design and what that means for marketers.
We know delivering experiences is a critical component of brand strategy. The convergence of changes in technology,

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Our not-so-hidden gem: The MIMA job board

Our not-so-hidden gem: The MIMA job board

There are so many reasons to join MIMA and to visit our site. But for those looking for top digital and marketing talent or those seeking their next opportunity, our job board is your new best friend.
Seeking top talent?
Here’s why you should consider posting your job openings

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What does it mean to be a #MIMAStudent?

What does it mean to be a #MIMAStudent?

Students who join MIMA reap some serious rewards—and we’re not just talking about free food at student events.
Here at MIMA, students matter. We’re committed to your professional growth and guiding today’s students into future leaders. Minnesota is undeniably an abundant market for digital talent and we’re here to prove

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Event Recap: Marketers Survive Super Bowl Activations and Tell All

Event Recap: Marketers Survive Super Bowl Activations and Tell All

MIMA Event: How’d We Do? Scoring Minnesota Marketers on the Big Game was held February 21, 2018 at The Grand 1858. The Twin Cities took the Big Stage for the Big Game in February, which meant Big Opportunities for local brands and they didn’t disappoint.
We’re talking about Super Bowl

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Survey Results: How’d We Do at the Big Game

Survey Results: How’d We Do at the Big Game

Minneapolis was host to the Big Game for the first time in 26 years on February 4 at U.S. Bank Stadium. Since the game was awarded to Minneapolis back in 2014, the Twin Cities and many of its brands have been preparing for the big event. Now that

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How’d We Score POV with Bridget Nelson Monroe

How’d We Score POV with Bridget Nelson Monroe

Leading up to our panel event on February 21, “How’d We Do? Scoring Minnesota Marketers On the Big Game,” we asked a handful of influential marketers around town how they thought we did. Over the next few days we’ll present their answers here. Today, the spotlight is on

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How’d We Score POV: with Jillian Froehlich

How’d We Score POV: with Jillian Froehlich

Leading up to our panel event on February 21, “How’d We Do? Scoring Minnesota Marketers On the Big Game,” we asked a handful of influential marketers around town how they thought we did. Over the next few days we’ll present their answers here. Today, the spotlight is on

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