August Event Recap: Predictive Marketing

Couldn’t make the MIMA event last week on Predictive Marketing?
Have no fears, the recap is here!
If you didn’t make it to the MIMA event last week at the Microsoft Technology Center, not only did you miss a sneak peek into Microsoft’s newest innovations in customer experience and

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5 Tips for Moving Beyond Dashboards and Identifying True Customer Insights

Gone are the days of making marketing decisions based solely on intuition. Data-driven marketing is helping shape the future of marketing by providing marketers with a better understanding of the customer, creating unique experiences and building more personal interactions. But, the bigger question is, how do we use it?
Here

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July Event Recap: Conversations About The Future Of Advertising

It was a packed house at the Fine Line Cafe as MIMA members eagerly awaited the reigniting of CATFOA (i.e., Conversations About the Future of Advertising). This cafe Q&A between Rick Webb, venture partner at Quotidian Ventures, and Tim Brunelle, former MIMA president, was particularly riveting, talking about the business

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The Future of Advertising in the Digital Age


How do Agencies Impact how we Stay Ahead of the Curve?
This article is written by MIMA Volunteer, Lyndsey Danberry
The future of advertising today is all about agility and flexibility.  It sits at the intersection of technology and consumer behavior.  The hurdle that we, as marketers, face is staying ahead

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MIMA Member Profile: Bryan Vincent

Meet Bryan Vincent – MIMA board member, early-stage MIMA member, recent MBA graduate, and all-around awesome guy. Learn about his experience through the evolution of MIMA and his insight in working in the digital space for one of the biggest companies in Minnesota.

You’ve been a MIMA member

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Networking. Should I Network or Should I Not?

Who should I network with? What is the value of networking? How do I build my network?
We chatted with a few of our MIMA marketing committee members and asked them to chime in on their personal experiences with networking. Here’s what they had to say:
Networking is often an

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Tactics in Twenty: May Event Recap

All the acronyms! All the buzzwords! Lots of experts talk a big game when it comes to things like SEO, SEM, PPC, content strategy, marketing automation, big data and more. But what does it all mean? How do all of these data-driven, technical marketing practices fit together? And how

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Digital Marketing Buzzwords: The Enemy of Long-Term Strategy

Guest Blogger Chris Todd, Marketing Strategist at Spyder Trap
Every industry has its share of buzzwords and acronyms, but it seems like digital marketing lingo takes the cake. SEO, PPC, SEM, big data, etc. — the industry speak is enough to make your head spin. And while buzzwords and acronyms

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MIMA Member Profile: Deluxe’s Heather Rist

Meet Heather Rist – rekindled MIMA member, director of social media and content at Deluxe, and board member of Ballet Minnesota.

You’re a newly minted MIMA member–why did you decide to join MIMA?
Let’s say I am rekindling my romance with MIMA. I have been a member in the

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The Simple & Powerful Solution to Design with Confidence

Sponsor Spotlight
We sat down with Kelly Canavan, the market development manager, and Fred Arsenault, technology development manager, at 3M Visual Attention Technologies & Applications, to talk design, visual priorities, and the tools that help those processes succeed for this month’s sponsored blog post.
After all, you only have seconds

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