On June 20th, 2018, MIMA and Fathom Consulting announced this year’s recipients of the Jarrid Grams and Robin Carpenter Memorial Scholarship. MIMA’s commitment to the future of advertising and Minnesota’s college attendees includes our free student memberships which provide over $35,000 in MIMA programming throughout the year. MIMA’s role in supporting
Sung Chang Interview: CATFOA – Technology is Magic
MIMA’s Summer of CATFOA (Conversations About the Future of Advertising) continues when Tim Brunelle interviews Sung Chang on Wednesday July 18th, 2018. Join us here. Sung is the Chief Creative Officer of MRM//McCann.
Sung recently took some time from his busy travel schedule to talk with MIMA about his upcoming visit
Event Recap: CATFOA Part 1 with Jeff Kling
MIMA Event: Conversations About the Future of Advertising (CATFOA) Part 1 with Jeff Kling was held June 20, 2018 at ICF Olson in Minneapolis.
Successful advertising today—and tomorrow—boils down to two ingredients: courage and discomfort. The challenge facing the industry, though, is brands and agencies aren’t courageous and only seem
Event Recap: The Future of Digital Careers is Here and Now
MIMA Event: The Future of Digital Careers was held on May 22, 2018 at Horizontal Integration.
In this second installation of the Career Development Series, hosted by Horizontal Integration, a panel of leaders in digital marketing shared their personal career trajectory, gave advice on skill development strategies, and described trends
Event Recap: A Customer-First Approach to Measuring Digital Marketing Success with Dale Nitschke
MIMA Event: Unlocking the Potential of Your Digital Marketing Investments was held April 18, 2018, in the Schultz Hall Auditorium at the University of St. Thomas Minneapolis campus.
As marketers, our jobs are increasingly complex. There are more devices. More channels. More platforms. And, with that, there are more questions
Audra Carson Interview: Not Your Grandmother’s Betty Crocker
MIMA’s Monthly Event for May to be held on Wednesday May 16th is “Not Your Grandmother’s Betty Crocker: How a Decades-Old Brand is Winning in the Digital Space by Connecting Content to Commerce.” The event will feature General Mills’ Head of Content Marketing & Media Platforms, Audra Carson. Audra uses
Dale Nitschke Interview: Unlocking the Potential of Your Digital Marketing Investments
MIMA’s Monthly Event for April will take place on April 18th, 2018 featuring Dale Nitschke, CEO of Ovative Group. Dale will provide insights for marketing leaders, account managers media specialists, analysts and more on how to best use data to measure the effectiveness of their integrated marketing efforts. As digital
Event Recap: Modern Experience Design Starts and Ends with Consumers
MIMA Event: Modern Experience Design was held March 21, 2018 at the Minneapolis Central Library.
“The value of brand interaction sits in the consumers’ world.”
In these 10 words, Adrian Ho, CEO and founding partner of Zeus Jones, essentially defined modern experience design today—and how brands need to adjust to
Presentation: Modern Experience Design, by Adrian Ho, Partner of Zeus Jones
Modern Experience Design for MIMA – Minnesota Interactive Marketing Association from Zeus Jones
Adrian Ho Interview: Modern Experience Design
MIMA’s Monthly Event will take place Wednesday March 21, 2018 and feature Adrian Ho, CEO and founding partner of Zeus Jones. Adrian will discuss modern experience design and what that means for marketers.
We know delivering experiences is a critical component of brand strategy. The convergence of changes in technology,