September Event Recap: We Are All Digital Startups Now

We can’t give you a taste of the delicious donuts that were served at this month’s event, but we can give you a taste of the content that was presented and fill you in on the juicy details. So if you missed this month’s event, “We Are All Digital Startups

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Top 5 Reasons you Won’t Want to Miss the 2015 MIMA Summit!

Why should you attend the 2015 MIMA Summit: The Disruptors?
It’s time to embrace the unknown. It’s time to challenge existing conventions. It’s time to stop simply dreaming of smarter ways of doing business and actually start making those dreams happen. How do we do that? By attending this year

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3 Ways to Build Organizational Innovation

Innovation seems to be a buzzword that just will not go away. But in reality, it’s a critical concept that all businesses – no matter the size – need to grasp in order to survive.
As industries and business landscapes continue to evolve in a rapid-fire pace, many organizations

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August Event Recap: Predictive Marketing

Couldn’t make the MIMA event last week on Predictive Marketing?
Have no fears, the recap is here!
If you didn’t make it to the MIMA event last week at the Microsoft Technology Center, not only did you miss a sneak peek into Microsoft’s newest innovations in customer experience and

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5 Tips for Moving Beyond Dashboards and Identifying True Customer Insights

Gone are the days of making marketing decisions based solely on intuition. Data-driven marketing is helping shape the future of marketing by providing marketers with a better understanding of the customer, creating unique experiences and building more personal interactions. But, the bigger question is, how do we use it?
Here

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July Event Recap: Conversations About The Future Of Advertising

It was a packed house at the Fine Line Cafe as MIMA members eagerly awaited the reigniting of CATFOA (i.e., Conversations About the Future of Advertising). This cafe Q&A between Rick Webb, venture partner at Quotidian Ventures, and Tim Brunelle, former MIMA president, was particularly riveting, talking about the business

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The Future of Advertising in the Digital Age


How do Agencies Impact how we Stay Ahead of the Curve?
This article is written by MIMA Volunteer, Lyndsey Danberry
The future of advertising today is all about agility and flexibility.  It sits at the intersection of technology and consumer behavior.  The hurdle that we, as marketers, face is staying ahead

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MIMA Member Profile: Bryan Vincent

Meet Bryan Vincent – MIMA board member, early-stage MIMA member, recent MBA graduate, and all-around awesome guy. Learn about his experience through the evolution of MIMA and his insight in working in the digital space for one of the biggest companies in Minnesota.

You’ve been a MIMA member

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Networking. Should I Network or Should I Not?

Networking. Should I Network or Should I Not?

Who should I network with? What is the value of networking? How do I build my network?
We chatted with a few of our MIMA marketing committee members and asked them to chime in on their personal experiences with networking. Here’s what they had to say:
Networking is often an

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Tactics in Twenty: May Event Recap

Tactics in Twenty: May Event Recap

All the acronyms! All the buzzwords! Lots of experts talk a big game when it comes to things like SEO, SEM, PPC, content strategy, marketing automation, big data and more. But what does it all mean? How do all of these data-driven, technical marketing practices fit together? And how

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