Digital Marketing Buzzwords: The Enemy of Long-Term Strategy

Guest Blogger Chris Todd, Marketing Strategist at Spyder Trap
Every industry has its share of buzzwords and acronyms, but it seems like digital marketing lingo takes the cake. SEO, PPC, SEM, big data, etc. — the industry speak is enough to make your head spin. And while buzzwords and acronyms

Read More

MIMA Member Profile: Deluxe’s Heather Rist

Meet Heather Rist – rekindled MIMA member, director of social media and content at Deluxe, and board member of Ballet Minnesota.

You’re a newly minted MIMA member–why did you decide to join MIMA?
Let’s say I am rekindling my romance with MIMA. I have been a member in the

Read More

The Simple & Powerful Solution to Design with Confidence

Sponsor Spotlight
We sat down with Kelly Canavan, the market development manager, and Fred Arsenault, technology development manager, at 3M Visual Attention Technologies & Applications, to talk design, visual priorities, and the tools that help those processes succeed for this month’s sponsored blog post.
After all, you only have seconds

Read More

Reimagining the Future of Advertising

What does the future of advertising look like? That’s a great question, and one we hope to get a closer answer to in this week’s MIMA event featuring Google’s brand lead, Vikram Tank. We all want to be ready for a future of advertising that may look drastically different than

Read More

March Event Recap: Brand Storytelling in a Digital World

Conveying a brand story to our audience in a relatable way is something us marketers strive to achieve every day. Alix Hart, acting CMO at Symantec, takes this a step above and beyond with what she calls “momentum marketing.” For our March event, we had the opportunity to learn from

Read More

4 Tips to Tell Your Brand’s Story

Author: Lyndsey Danberry, MIMA member and volunteer
One of the biggest challenges for content marketers is effectively conveying a brand story. Most stories tend to focus too much on the company and not enough on its customers. But the truth is, the only messages your audience will see, hear and

Read More

MIMA Member Profile: Prodality’s Whitney Johnson

We kicked off the member profile series on the MIMA blog last month with Preston Kelley’s Mark Jenson. Today, we’re continuing with Whitney Johnson, who is not only a member of MIMA but also an active volunteer on the marketing committee.

Talk to me about your MIMA involvement. How

Read More

Welcome (back) to the MIMA Blog

About a year ago, we officially shut down the MIMA blog. What had once been a good resource and read for interactive marketers from across Minnesota, had started to die on the vine. With a decent amount of change at the board and committee levels last year, we just couldn’t

Read More

MIMA Member Profile: Preston Kelly’s Mark Jenson

We’re starting a new series on the MIMA blog today: Member profiles. The goal? To highlight just a few of our crazy-smart members and showcase who they are, and what they do.
Today, we’re starting with Preston Kelly’s Mark Jenson, who seemingly finds a way to make it to virtually

Read More