Drive Revenue with Truly Cohesive Brand Planning

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November 3, 2022 @ 9:30 am - 10:30 am

Drive Revenue with Truly Cohesive Brand Planning

Event Cost: 25.00 | Member Cost: FREELocation: 1000 LaSalle Avenue- Terrance Murphy Hall #252
Minneapolis, Minn. 55403

About This Event:

The goal of brand planning is to produce cohesive and compelling multichannel experiences that will cut through the clutter and content chaos. Yet, we’ve all experienced brand planning that has gone awry due to organizational silos. Looking for ways to gain traction and cross-departmental cohesion in your planning process? Patty Radford Henderson will lead us through a customer-centric approach to omnichannel planning that puts content first. 

You’ll walk away with useful frameworks for:

  • Gaining alignment on a customer-centric approach to strategic planning
  • Establishing an overarching and prioritized content plan
  • Developing cross-channel content programming
  • Implementing an integrated planning cadence

Join us to learn more about these proven strategies and a few additional tools that will deliver powerful brand outcomes.

Date and time
Thursday, November 3, 2022

Doors open: 9:00 a.m.

Event: 9:30 – 10:30 a.m.

University of St. Thomas – Minneapolis campus


November 3, 2022
9:30 am - 10:30 am
Event Categories:


University of St. Thomas – Minneapolis Campus
1000 LaSalle Avenue- Terrance Murphy Hall #252
Minneapolis, Minn. 55403
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MIMA creates opportunities for local marketers to collaborate and learn from one another. All members receive free registration to our monthly events along with exclusive access or discounted rates to more intimate events. 

  • Monthly keynotes from nationally acclaimed speakers 
  • Case studies from local marketers, big brands 
  • Multiple venues for networking 
  • Small-group workshops with knowledgeable facilitators

Our Sponsors

Special thanks to the sponsors who support and uplift our MIMA community. You make it possible for us to connect and inspire Minnesota’s vibrant community of digital marketing and content professionals.

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