A Closer-Look Case Study: A BOUsted Product Launch for Caribou Coffee


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Date: Wednesday, November 18, 2020
Time: 5:00 p.m. – 6:30 p.m. CST
Location: Virtual

While locally Caribou Coffee needs no introduction, the launch of a new product line amidst the early stages of a pandemic required strategic thinking and planning while literally working in new socially distant ways.

Agency partner Carmichael Lynch will share from start to finish the key players and activities that drove a successful launch of the new line of Caribou BOUsted® Caffeinated Beverages. Discussion highlights will include how the cross-functional team leaned into the strategic brief from brand planning and the creative design, then turned it into a holistic PR approach and robust media plan. And the account team will share how they managed the client and internal process.

With something for everyone, marketing, PR, design, advertising, digital media, and strategic communications students will get an up-close look at how an integrated campaign boosted the sales of the new BOUsted line of caffeinated beverages.

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SKU: Nov-2020-Student-Event Category:

Our Speaker

Carmichael LynchCarmichael Lynch
Carmichael Lynch is a fully integrated creative agency headquartered in Minneapolis, Minn., that offers a collaborative, holistic approach to marketing leveraging paid, earned and owned media and creative strategies. The agency works with heralded brands like Subaru, Amstel Light, BUSH’s BEST®, Caribou Coffee, Helzberg Diamonds, Subaru, the Phillips family of brands and Xcel Energy to create groundbreaking campaigns and award-winning digital, public relations and social creative work.