Wednesday, April 25, 2018
7:30 a.m. – Registration
8:00 a.m. – 9:00 a.m. – Case Studies + Discussion
Join us for our quarterly Coffee + Case Studies event featuring two case studies from Weber Shandwick and Slalom. Open to members only, this is an intimate event (limited to 40 attendees – sign up early!) where you will have the chance to ask presenters questions and pick their brains about exactly how and why they did what they did.
Case Study 1:
The Benefiber.Com Transformation: A New Digestive Health Resource
Last September, Weber Shandwick helped relaunch a GlaxoSmithKline (GSK) brand site and editorial operation on Benefiber.com. But this was much more than your average consumer website launch, transforming Benefiber.com to a digestive health resource. Join us to find out how we developed a data-driven, user-first experience and content strategy that, as a result, won a Shorty Award for our team and the Benefiber brand in the Moblie Sites & Apps Health, Fitness, & Medical category.
Case Study 2:
Slalom Drives BWW’s Digital Loyalty Strategy
Buffalo Wild Wings is a brand that lives its tagline Wings. Beer. Sports. It has millions of loyal customers; and in 2015 B-Dubs® wanted to formalize their digital loyalty program to capitalize on existing fan loyalty and drive increased revenue. Slalom was invited improve and scale the program nationwide. From strategy, all the way through to execution and measurement, Slalom manages a multi-channel approach, with app design and development, website, email, mobile notifications, POP, and in-store awareness programs as part of the mix. Today Blazin’ Rewards is a successful loyalty program, with over 4.6 million members and over 2 million app downloads. The team will share a glimpse of the processes and approach that has led to this success.
Amanda (Long) St. Clair, SVP, Digital Product & Technology Lead at Weber Shandwick
Amanda is an extremely passionate digital marketing technologist, product lead and business solution architect with extensive experience in ideating, executing, and managing integrated, data-driven and sustainable global digital strategies, programs, and operations. She’s been commended for her continuous ability to manage and “bridge communication gaps” between global marketing teams and technical IT organizations. She possesses a keen knowledge and understanding of technical web development, technologies and infrastructure along with creative and innovative digital marketing strategies with measurable ROI. She’s had a heavy hand in operationalizing one of the agency’s largest accounts at the agency and in expanding the digital, tech, and analytics offering, accordingly.
Clinton Forry, VP, Content Strategy at Weber Shandwick
Clinton has more than 17 years of experience helping brands achieve their goals with sustainable online content. A background in message and information architecture, user experience design, development, workflow, and analytics, combined with a keen editorial sense allows Clinton to design content experiences that deliver. At Weber Shandwick, Clinton has forged a new path by bringing an innovative content strategy approach to the agency, focusing on clients in the financial services, transportation, healthcare, and technology sectors.
Nikki Bro, UX Consultant at Slalom
Nikki Bro has nearly 10 years in UX and visual design experience and brings a user-centric approach to projects. She has worked in both corporate and agency environments and is currently an Experience Design Consultant at Slalom. Here she has worked with companies such as Sun Country, Ecolab, Renewal by Andersen, and Buffalo Wild Wings. Nikki loves incorporating research, rapid prototyping, strategy and collaboration into projects to create a meaningful and pleasing solution for the end user. When she isn’t helping companies realize their transformational goals, Nikki is busy planning her next travel adventure, seeking out a new dog park, or hitting the lake with friends and family.
Josh Thompson, Principal Consultant at Slalom
Josh Thompson’s career has taken him from advertising to consulting, with a few stops in between. For 13 years he has created strategies for companies like Pfizer, General Mills, Yum Brands, Sun Country Airlines, and Buffalo Wild Wings. Currently, Josh is a Principal Consultant at Slalom, where he puts his powers to good helping clients understand, connect and engage with their customers. He is a dad, amateur Netflix binger, and can be found most Saturdays losing his voice at MN United matches.
Thank you to our in-kind sponsors:
219 North 2nd St, Suite 300, Minneapolis 55401
Free parking is available in the Monte Carlo parking lot until 9:30 a.m.
(Antenna is in the Northwestern Building in the North Loop. Street parking is available right out front on 2nd street, or via surrounding streets. Once you’ve entered the building, take the elevator up to the 3rd floor and we are in suite 300, to the right of the elevator.)
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