April Monthly- Win in the Evolving Search World


Date: April 24, 2019

7:30 a.m. – Registration
8:00 a.m. – 9:00 a.m. – Presentation/Q&A

Volt & Gasket Studios
733 Marquette (The Baker Building)
13th Floor
Minneapolis, MN 55402

The way people search continues to evolve, so it’s no surprise that Google’s capabilities are following suit – search content and result types are rapidly changing. How? Relevancy and meeting user intent have now become primary SEO ranking factors. For brands, this is bringing new challenges to the world of SEO. So what exactly is “relevant” content, and how can you use it to improve organic visibility and reach business goals?

Event attendees will learn:

  • How the search landscape has evolved and where it is going
  • How to understand the right data inputs to guide your brand’s content
  • How to interpret the intent behind your audience’s search behavior
  • How to map intent across your consumer journey to identify content opportunities

This presentation is geared toward marketers of all levels who are interested in learning the current SEO landscape, where it is heading in the future, and how to improve their existing SEO strategies.

Space is limited. Don’t wait to register!



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SKU: April2019 Monthly Category:


Heather Rist Murphy, Vice President of Performance Content + Social Media at Nina Hale
With proven strategic leadership in integrating content and performance data, Heather Rist Murphy leads Nina Hale’s comprehensive content performance, SEO, user experience, and social media teams. Murphy’s expertise delivers clients strong results by flawlessly combining digital data with the content consumers need to find. Prior to NH, Murphy led social media and content at the brand-enterprise level at Deluxe. Prior to Deluxe, Murphy managed communications and social media initiatives at Cambria and Sun Country Airlines.



Katie Pennell Tweedy, Senior Performance Content & SEO Manager at Nina Hale
Katie Pennell Tweedy is a Senior Performance Content & SEO Manager and member of Nina Hale’s performance content, SEO and social team. Thoughtful, strategic, and genuinely enthusiastic about all things content, Katie is responsible for helping her clients create content strategies, maximize search visibility, and engage their audiences throughout the entire customer journey. She creates effortless rapport with her clients and ensures every recommendation she provides is rooted in data. Her work has not gone unnoticed. She was part of the team selected as a finalist for “Best Content Marketing Program for Retail” from the Content Marketing Awards program in 2017 as well as the “Best Content Strategy” from Content Marketing Awards program in 2016. She has been a featured thought leader at a variety of national digital marketing and content strategy conferences, including Brightcove PLAY, SMX Advanced, ConFab, MobCon, and Content Marketing World.

Pre-registration Fees:
Members = FREE
Student Members = FREE
Non-members = $40

Walk-in Fees:
Members = $10
Student Members = $10
Non-members = $45

Pre-registration closes at midnight prior to the event, at which point walk-in registration fees will apply for members, student members and nonmembers.

Cancellations received by the office at least two business days prior to the event are eligible for a refund of the registration fee. No refunds will be provided for cancellations received fewer than two business days prior to the event. No-shows will be billed for any unpaid registration fees.

If you have registered, are unable to attend, and would like to give your co-worker your “ticket,” please note that a pre-registered member to non-registered member switch-out is free. Switch-outs from members to non-members will execute an invoice to the attendee for payment after the event.