Around Town- Marketing at Health Systems: Catalysts for Change

Categories: ,

Friday, August 23, 2019
3:30 p.m. – 5:00 p.m.

Coffman Memorial Union, Mississippi Room
300 Washington Avenue SE

Minneapolis, MN 55455 United States

An executive conversation featuring the Chief Marketing Officers from Allina, HealthPartners and M Health Fairview. The complexity and expectations of the chief marketer role are only multiplying; today’s CMOs play various important roles in their organizations that can include driving purpose, customer-centricity, digital transformation, experience design, and, ultimately, brand and business growth. Join us for this panel conversation, where we will examine the reality, challenges, and opportunities of CMOs at the center of healthcare innovation.

This event is hosted by the MHA Executive Program.