POSTPONED – March Monthly: Articulating the Value of Design – POSTPONED


Click here to read more about our decision to postpone this event.


Date: Thursday, March 19, 2020

7:30 a.m. – Registration
8:00 a.m. – 9:00 a.m. – Keynote presentation, Q&A

University of St. Thomas
Schulze Hall Auditorium
1000 LaSalle Ave
Minneapolis, MN 55403

The common thread behind today’s most successful and admired companies, think AirBnb, Casper and Warby Parker? A commitment to design and customer experience as part of their core business strategy.

Hear how The Makery’s McLean Donnelly weaves together his unique UX and MBA experience to empower designers to speak the language of business strategy and ROI—ultimately leading businesses to prioritize integrated design and customer experience to drive results just like those beloved (coveted) brands.

After this talk you will know how to:

  • Articulate the value of design in “business” terms
  • Build strategic plans that include customer and business outcomes
  • Teach creatives to use business metrics in their everyday work

Whether you are a designer, you work with creatives, or just want to learn more about user experience, walk away with actionable skills to become a source of positive, transformational change for yourself, the team, the customer and the business.

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McLean Donnelly, The Makery Group

McLean Donnelly is founder and head of design at The Makery, a User Experience Design firm in Minneapolis. Prior to founding The Makery, McLean was the Vice President of User Experience Design for Shutterstock and a Design Manager for Expedia.

He has won a Webby Award for Best of Use of Artificial Intelligence in Design as well as a UX Magazine Design for Experience Award for nonprofit design work. McLean earned a Masters of Business Administration from St. Thomas University, a Bachelor of Arts at Gettysburg College, and is currently an Adjunct Professor of Design at the University of Minnesota.


Pre-registration Fees:
Members = FREE
Student Members = FREE
Non-members = $40

Walk-in Fees:
Members = $10
Student Members = $10
Non-members = $45

Pre-registration closes at midnight prior to the event, at which point walk-in registration fees will apply for members, student members and nonmembers.

Cancellations received by the office at least two business days prior to the event are eligible for a refund of the registration fee. No refunds will be provided for cancellations received fewer than two business days prior to the event. No-shows will be billed for any unpaid registration fees.

If you have registered, are unable to attend, and would like to give your co-worker your “ticket,” please note that a pre-registered member to non-registered member switch-out is free. Switch-outs from members to non-members will execute an invoice to the attendee for payment after the event.

Photography: audience photographs may be taken at this event. By nature of your attendance, you are granting permission for your image and likeness to be used for marketing purposes.

Fees are not tax-deductible as a charitable donation