Beyond the Jargon: How Real Leaders Drive Real Change – 2/24/21


Date: Wednesday, Feb. 24, 2021
Time: 4:00 – 5:00 p.m. CST
Location: Virtual
Cost: FREE for Members; $10 for non-Members

There’s never been a better time to be a marketer, but creating more responsive organizations requires resilient leadership. In this talk, we’ll focus on the trends we’re seeing as organizations transform themselves to a more responsive, digital model: cross-functional digital product teams, agile marketing, user-centricity, empowered network teams. The business opportunity is clear: better user outcomes, more responsive marketing. But the leadership challenge is real: Beyond the jargon, beyond the rituals, real change happens when good leaders support the individuals on their teams. We’ll discuss the behavioral patterns we’re seeing in successful leaders of change and offer real-time insights from the field.

In an effort to fuel a new level of representation and inclusion at our events, we would like to extend a special invitation to our non-member, BIPOC community to attend as our complimentary guest. If you are or know a BIPOC professional, who is not a current MIMA member, who would like to attend free of charge, please contact us at [email protected].

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SKU: Feb-2021-Keynote Category:

Our Speaker

Jim CueneJim Cuene, Co-founder and CEO Fahren LLC, SpeakerJim is a deeply digital, broadly experienced modern marketer who knows how to build and market great brands in today’s highly complex marketing landscape. He loves the web and the opportunities it is creating for people and businesses to actually make the world better. Jim has an entrepreneurial mindset, the ability to see how the dots will connect in the future, and the knowledge & experience to put plans and teams in place to get results now.