Career Development Series presented by MIMA and Horizontal Integration


The Future of Digital Careers
May 22, 2018

5:30 – 6:00 pm Registration and networking
6:00 – 7:15 pm Panel discussion and Q&A
7:15 – 8:00 pm Networking and professional headshots

Horizontal Integration
1660 Highway 100 South, Suite 200
Saint Louis Park, MN 55416

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SKU: Career May 2018 Category:

The Future of Digital Careers
May 22, 2018

In a digital economy, future-proofing your career may mean acquiring a few new skills along your current path or knowing when to start forging a new path based on new trends and emerging technologies. One thing is certain – a constant state of learning is a new norm. Career fields that seemed to be “on the fringe” only a few years ago are now in high demand – data scientists, creative technologists, experience strategists, content architects, IoT and VR designers, etc. This represents a set of new opportunities for both employees and hiring managers who want to continue to be as relevant and competitive as possible.

Join us for our second installation of the Career Development Series where we’ll explore the future of digital careers. You’ll hear insights from a panel of leaders who will talk about some of the fastest growing career fields in digital marketing. They will share their personal stories of how they successfully navigated their careers, along with advice for employees, job seekers and managers on essential skills and development strategies. This event will feature:

  • Panel discussion and Q&A
  • Quality networking with industry peers
  • Appetizers and drinks
  • A professional headshot station – we’ll have a photographer on site to hook you up with new profile photo at no extra cost to you (first come, first served)


ModeratorArturo Mendiola, VP of Client Strategy

Arturo has been leading client business through digital strategy and activation, ‘earning his stripes’ on holistic marketing campaigns, as well as enterprise technology and digital transformation. Throughout his time he’s worked for agencies both big and small including ICFOlson, Digitas and SapientRazorfish. He started his career in 2002 and has been playing an integral role in leading initiatives for blue chip brands ever since. His efforts have earned him two Effies for Bauer Hockey, recognition by TED and a Webby nomination. More recently, as VP of Client Strategy at HI, he leads the team and capability helping shape digital enterprise road maps and experience planning initiatives for clients like Sub-Zero Wolf, New York Life and Pantone.

In his spare time, he’s big supporter and active volunteer for the BrandLab, an organization that aims to introduce under-represented high school and college students, from diverse cultures and socioeconomic backgrounds, to the world of marketing, advertising and technology.

Kelly Lindberg, VP Customer Experience at Optum
Kelly serves as Vice President of Experience Design for Optum, within UnitedHealth Group corporation. Always in relentless pursuit of the sweet spot between consumer needs and business needs, she has driven key transformational change within Optum to become more consumer-centric. She is responsible for setting the overall experience vision, strategic direction and applying experience mapping, product design and UX/creative design for Optum’s consumer properties (web, app, telephonic, print, email, in-person) to deliver a simple, smart and seamless omni-channel experience. Previously she served over ten years leading digital experience in various roles for Target amongst her 15+ years with the company in digital, marketing, strategy & operations and merchandising.


Mike Keyes, SVP, Machine Learning at Remote Insights and Independent Data Scientist
Mike has been working on the technical side of digital marketing for more than 17 years. He has held a wide range of digital analytics roles, from developing web analytics tools to architecting customer data warehouses to extracting value from IoT data. Mike has worked for corporations and agencies and is currently focusing on building an IoT startup while doing independent contracting gigs on the side. In his free time Mike trains for nordic ski marathons and shuttles his kids to their many activities.



Julie Vollenweider, Partner and Co-Founder, Dialog Studios
A focus on quality content has persisted throughout Julie’s career—as a co-founder of Dialog Studios, the president of Brain Traffic , the web content manager for Ameriprise Financial, the communications editor for Meet Minneapolis, and through past work in advertising and public relations.




Charlie Hield, Senior Creative Technologist, Colle McVoy
Charlie is a maker, builder, hacker, and problem solver. He loves using all kinds of technology to help create smart, innovative campaigns for clients. He enjoys working in both the digital and physical realms ranging everywhere from apps to Arduinos. In his eight years as a Creative Technologist he has helped bridge the gap between digital, creative and strategy teams and gets a kick out of doing R & D to answer “can we do this?” questions. Charlie currently lives in Minneapolis, and when he’s not writing code he’s riding bikes.



Horizontal Integration
1660 Highway 100 South, Suite 200
Saint Louis Park, MN 55416

West End Plaza Building
Park in the West Entrance
Take the West elevator to the 2nd floor


5:30 – 6:00 pm Registration and Professional Headshots
6:00 – 7:15 pm Panel discussion and Q&A
7:15 – 8:00 pm Networking and professional headshots


Thank you to our event sponsor:








Pre-registration Fees:

Members = FREE
Student Members = FREE
Non-members = $40

Walk-in Fees:

Members = $10
Student Members = $10
Non-members = $45

Pre-registration closes on at midnight prior to the event, at which point walk-in registration fees will apply for members, student members and nonmembers.

Cancellations received by the office at least two business days prior to the event are eligible for a refund of the registration fee. No refunds will be provided for cancellations received fewer than two business days prior to the event. No-shows will be billed for any unpaid registration fees.

If you have registered, are unable to attend, and would like to give your co-worker your “ticket,” please note that a pre-registered member to non-registered member switch-out is free. Switch-outs from members to non-members will execute an invoice to the attendee for payment after the event.