Lauren Beerling, Associate Director, Performance Media – Paid Search at Collective MeasuresLauren Beerling leads the agency’s paid search practice and is a direct response expert in channels like Google, Bing, Facebook, and Instagram. Each day she reaches beyond simply optimizing campaigns to consider the bigger picture and its effects. The end result: she drives exceptional outcomes that positively impact her clients’ businesses and ensure they win in search.
Katie Tweedy, Content Marketing Supervisor at Collective MeasuresKatie Tweedy firmly believes that when it comes to content, everything is rooted in data. With experience on diverse brands, she creates content strategies that maximize search visibility and engage audiences throughout their consumer journey. As a content marketing and strategy supervisor at Collective Measures, Katie brings a strategic and genuinely enthusiastic approach to all things content marketing.