Coffee + Case Studies: Do you enjoy couloirs? Oui do!


Thursday, March 14, 2019
7:30 a.m. – Registration
8:00 – 9:00 a.m. – Presentation & Q/A

Who doesn’t love mountains and French yogurt? For our March Coffee+Case Studies session, we’re treating you to both…well, not literally, but we can at least bring in Colle McVoy and Fast Horse to talk about their awesome mountain- and yogurt-related interactive work.

After launching “Stay Wild,” a campaign celebrating Jackson Hole’s authenticity, adventurous spirit, and rugged beauty, Colle McVoy wanted to highlight the conservation heritage that makes the mountain town a truly wild place. They discovered a growing environmental issue affecting parts of Jackson Hole, and nature areas everywhere: Instagram geotagging bringing harmful levels of traffic to once-secluded areas. In this discussion, Davis and Eric will share the “Tag Responsibly” program and discuss how their team used a clever Instagram hack to combat geotagging, spread a message, and create a national conversation.

The launch of Oui by Yoplait brought French style yogurt to the aisle of mass retailers for the first time with a new offering inspired by a Yoplait traditional French recipe, up until now only available in France. Fast Horse was tasked with creating buzz for the French style yogurt, sold in a glass pot, before it hit shelves. Through a combination of influencer seeding, media relations and bringing digital buzz into the “real world” in the form of “Say Oui” brunches, Fast Horse worked with Oui by Yoplait to launch a new product in a crowded category. Join Maggie LaMaack from Fast Horse as she shares how Fast Horse and the Oui by Yoplait team set about putting this integrated campaign into place.

MIMA members, Antenna is the place to be on March 14th to get a deeper look at this great work produced right here in our backyard.

219 N. 2nd St. #300
Minneapolis, MN 55401

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Eric Hansen, Associate Creative Director, Colle McVoy
Eric is an associate creative director at Colle McVoy where he plies his writing craft for Jackson Hole Travel & Tourism, Cub Cadet, and Invisalign. His background spans both traditional and digital agencies, and he relishes the challenge of problem-solving for modern and emerging media.




Davis Zismer, Account Supervisor, Colle McVoy
As an account supervisor in the brand leadership department, Davis champions creative solutions for his clients with an emphasis on partnership, collaboration and integrity. His experience spans B2C, B2B and retail, most recently focusing on Jackson Hole Travel & Tourism and Elanco Animal Health.




Maggie LeMaack, Account Director, Fast Horse
Maggie LaMaack specializes in managing integrated creative campaigns and ensuring their messages reach the intended audiences. She has spent her career immersing herself in social media platforms and online communities, studying not only how consumers spend their time online, but also the influencers they rely on to learn about the products and brands they purchase. As an Account Director at Fast Horse, Maggie leads influencer, experiential and media relations campaigns across a number of General Mills’ brands, while also overseeing influencer programs and processes across the agency. Recognized as one of AdFed’s 32 under 32, and also named 2015 Young Professional of the Year by Minnesota PRSA, Maggie has a broad understanding of the communications world, and loves to find new ways to reach and influence audiences. She is also a writer and has had a number of travel and lifestyle pieces published for publications including the Star Tribune, City Pages and Vita.MN.