Cavan Reagan Reichmann- Managing Director/Social Engagement, Senior Partner, Carmichael Lynch
Cavan has been finding new ways for brands to connect with consumers since the pre-smartphone days, when that meant coding newspaper copy to display on iPods so people could read the news on their commutes. Yes, really, that is a thing that people wanted once.
As head of Carmichael Lynch’s social and content strategy department, Cavan works across the agency’s portfolio of clients, including Phillips 66, Subaru, U.S. Bank and Truvia, spearheading the development of innovative campaigns. He leads a team responsible for every step of the social and content process, starting with finding the right ways to engage consumers based on brand, channel and audience insights. His team is responsible for flawless execution across thousands of pieces of content, nurturing communities, guiding brands through crisis and issues management and constantly measuring and analyzing to make sure we’re driving business results.
Dustin Smith- Senior Social Engagement Strategist, Carmichael Lynch
Dustin leads development of social strategy across integrated teams on some of Carmichael Lynch’s largest accounts. He’s seen the evolution of social throughout his career and has ensured he’s kept his clients ahead of those trends to deliver strong business results. With a background in media, Dustin understands the importance of balancing strong creative and paid approaches to drive more engagement with efficient spends. He works closely with creative teams to develop concepts that drive the types of consumer behaviors we need across all channels, then partners with our media team to guide and optimize paid initiatives. By finding the strongest opportunities for the Phillips 66, 76 and Conoco brands across multiple social channels, he’s been able to get people actively and positively engaging with fuel brands – a difficult task in a category that’s rarely top-of-mind or a passion point for consumers
Greg Swan- Director of Digital & Social Strategy, Fallon
JoAnn Torres- Creative Director, Fallon