Coffee + Case Studies: XTVs, Part of a Virtually Balanced Breakfast


Wednesday, June 26, 2019
7:30 a.m. – Registration
8:00  – 9:00 a.m. – Presentation & Q/A

219 N. 2nd St. #300
Minneapolis, MN 55401

Case Study 1:
You wake up in the morning, roll out of bed, then head down to the kitchen and…throw on the VR goggles? Wait, what? At first blush, cereal and VR don’t seem like the most logical mix ever, but Public Works and Post Cereal came together to combine the two, along with some further social and digital work, to excellent results. The Public Works team will take us through how they brought this awesome yet seemingly unorthodox tactic into reality.

Case Study 2:
After we have our balanced breakfast, why not head outside and jump on an Argo. No, this isn’t a Jason and the Argonauts reference, it’s boatBurner’s work for Argo, their extreme terrain vehicle client. The boatBurner crew will walk through how they brought their digital campaign to life in a heavily experiential category.


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SKU: June 2019 C + CS Category:

Brian Hurley, Creative Lead- Public Works
No small thought has ever come out of Brian’s head. As Creative Lead, Brian oversees teams and helps build ideas to their absolute bigness.  As an art director, Brian has vast experience in food, packaged goods and just really making stuff look killer. His creative thinking has driven brands such as Pebbles Cereal, Yoplait, Nike Bauer and CapitalOne. As Public Works’ resident soccer expert, Brian is always more than willing to share some of the nuances of the game when people ask. They usually don’t.




Chris Henderson, Creative Lead- Public Works
A tinkerer, a doer and an activator, Chris oversees digital creative and design while playing a hands-on role in bringing ideas to life. He has been the Creative Lead on everything from Target to Pepsi to General Mills. Chris goes seamlessly from working in pencils to pixels. An illustrator at heart, Chris has the rare quality of being a truly digital thinker without being a robot. But if he were one, he would definitely be a bad-ass robot. Probably with lasers.