Content Strategy: Then, Now, and Next


Date: Thursday, March 25 – 4:30 – 5:30 pm
Time: 4:30-5:30 p.m. CST
Location: Virtual
Cost: FREE for Members; $15 for non-Members

In an effort to fuel a new level of representation and inclusion at our events, we would like to extend a special invitation to our BIPOC community to attend as our complimentary guest. If you are or know a BIPOC professional who would like to attend, please contact us at [email protected]


Over the last 15 years, content strategy has grown from hidden superpower to marketing buzzword to well-developed professional practice. In practice, content strategy can touch every aspect of brand experience from project strategy to program maintenance, visual design to copywriting, user experience to technical implementation.

But is content strategy an approach? A title? A team? Or all of the above?

Join Kristina Halvorson, founder of the leading content strategy consultancy Brain Traffic, and Ciceron CEO Andrew Eklund for a fireside chat about the evolution of content strategy and the vision for where content strategy is headed next.

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SKU: March-2021-Keynote Category:

Our Guests

Kristina Halvorson, Founder & CEO of Brain TrafficKristina Halvorson is widely recognized as one of the most important voices in content strategy. She is the CEO and founder of Brain Traffic, a website content strategy agency serving global and Fortune 500 enterprises. Kristina is also the founder and executive producer of Confab: The Content Strategy Conference and Button: The Content Design Conference. Her 2009 book Content Strategy for the Web is often credited with touching off the explosive growth of content strategy and its recognition as a critical field of practice. She lives in St. Paul, Minnesota with her two teenagers and very good doggo.

Andrew Eklund
Andrew Eklund, Founder & CEO of CiceronOver the past 25 years, Andrew has led Ciceron to become one of the fastest-growing digital agencies in the world as recognized by AdWeek, Inc. 5000, and the Business Journal’s Fast 50. Having stuck to its founding principle of putting the digital consumer experience first, Ciceron has pioneered a unified agency approach that allows for seasoned pros to work together, iterate together, and measure performance across these disciplines without hesitation or potential conflicts of interest.

Andrew serves on the boards of MacPhail Center for Music and the Greater Twin Cities Youth Symphonies. He’s also one of the original members of The Big Wu and is debatably the world’s biggest Phish fan.