Crafting Creative Partnerships


May 19, 2021, 3:00 PM — Registration for this event is closed, but if you want to join, please email [email protected]


Date: Wednesday, May 19, 2021
Time: 4:00 – 5:00 p.m. CST
Location: Virtual
Cost: FREE for Members; $10 for non-Members

In an effort to fuel a new level of representation and inclusion at our events, we would like to extend a special invitation to our BIPOC community to attend as our complimentary guest. If you are or know a BIPOC professional who would like to attend, please contact us at [email protected]


Today’s social networks turn anyone and everyone into a content creator. As brands continue to compete for consumer’s attention, collaborations, integrations and partnerships on these platforms abound.

TikTok’s Mike Gubman, head of business development, will share key strategies and frameworks for building win-win partnerships. Specifically, attendees will learn:

  • Best practices for partnerships
  • Ways to successfully ideate, negotiate, and execute new business
  • How to successfully partner with a new platform
  • Lessons from other more niche platforms from Gracenote to Pandora

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SKU: May-2021-Keynote Category:

Our Speaker

Mike GubmanMike Gubman is current head of business development, North America for TikTok. He has more than 15 years of experience at companies like Sony and SiriusXM/Pandora.