Data-Driven Content Strategy: Tools and Techniques


Date: Thursday, May 21 from

Time: 8:00 a.m. – 11:00 a.m.

Location: Webinar!

In this half-day session, Adam Dince will walk you through a variety of publicly available search engine data sources to inform a content strategy. He will also show you how to use this data to develop new product and service offerings for your business.

You will learn how to leverage various tools and data classification strategies to build a deep understanding of searcher intent. This session will be both a demonstration and workshop, so be prepared to get hands-on! At the end of this workshop, you’ll be ready to start implementing what you’ve learned.

Who this workshop is for:

  • Brand planners and social media marketers
  • Writers and creators who plan digital content
  • Anyone who manages content or editorial strategy

What you’ll take away:

  • Practical knowledge of how search, social and website content are connected
  • Research tools for uncovering customer needs and interests
  • Hands-on experience sifting through research to find insights
  • Strategies for turning data-driven insights into actionable content plans

You will receive an email inviting you to the webinar 1 day before the event. 


  • Members: FREE
  • Non-members: $35

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SKU: May Webinar Category:

Speaker: Adam Dince, Collegis Education

Adam Dince is the Director of Digital Experiences at Collegis Education where he leads the SEO/CRO, User-Experience/Front-End, and Marketing Automation practices.

Prior to Collegis, Adam was the Director of Digital Marketing at Arrowhead Holdings. At Arrowhead, Adam built a high performing team of digital marketers and sourced agency partners who led eCommerce growth across a variety of aftermarket auto parts websites.

Adam has over 20 years of experience in search marketing, content strategy, and other digital channels. He has worked both agency and client-side including MRM/McCann and iCrossing, and has led strategy for some of the largest brands in the world.

Adam graduated from San Diego State University with his BS in Business Administration and an MBA from St. Catherine University. He is also an adjunct digital marketing instructor in the University of St. Thomas’s MBA program and at the University of Wisconsin, Milwaukee.