Entertainment 4.0: Connected Consumer Experiences in a Distanced World


Date: Wednesday, December 9, 2020
Time: 4:30 – 5:30 PM CST
Location: Virtual
Cost: FREE for members; $10 for non-members

From professional sports leagues without in-person fans to spaces like theme parks and shopping malls closing their doors, consumer behavior around “free time” and how it’s spent have changed the entertainment industry at every facet.

Meanwhile, previously niche environments like eSports are growing in mainstream popularity while still having to pivot around tentpole events that have traditionally happened in-person.

  • How has consumer behavior shifted around in-person and virtual entertainment experiences?
  • What are venues like the Target Center and the Mall of America doing to keep business alive when their doors are closed?
  • How do you engage fans in competition when they can’t gather physically?
  • How have marketers pivoted the experiences they’re designing (and selling) without straying too far from the core of their business?

Join us for another panel in our “4.0” series, where we talk about how COVID-19 has impacted our role as marketers and experience creators, and the businesses and industries we serve.

Who it’s for:

  • Media planners
  • Retail marketers
  • Director/VP marketers
  • Social teams
  • Brand partnership managers

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SKU: Dec-9-20 Event Category:

Our Panel

Jayanta JenkinsModerator: Jayanta Jenkins, EVP/Head of Marketing for Disney+ at DisneyWith an industry track record spanning 17 years as a creative and marketing leader, Jenkins is co-founder of the non-profit Saturday Morning and the newly appointed Executive Vice President, Head of Marketing, Disney+ at Disney. Before becoming Executive Vice President at Disney, Jenkins was Global Executive Creative Director responsible for creative direction for Samsung Mobile global account at their internal agency Cheil Worldwide. Jenkins was also Twitter’s former Global Executive Creative Director leading their first global brand launch. He was also the global creative lead at Apple’s Beats by Dre. Jayanta’s formative advertising career began at The Martin Agency (Richmond, VA), Wieden+Kennedy (Portland, OR), and TBWA/Chiat/Day (Los Angeles, CA)

Jill RenslowJill Renslow, Executive Vice President, Mall of AmericaAs Executive Vice President of Marketing and Business Development with Mall of America®, Jill Renslow oversees Mall communications, marketing, strategic alliances and partnerships, advertising, digital media, group sales, and attraction marketing. She is responsible for working with new and existing tenants to create unique experiences and drive sales and traffic. Working with various innovative partners, the goal is to develop and integrate emerging technologies into both Mall of America retail and entertainment environments.

Shahbaz KahnShahbaz Khan, Director of Digital Content for Timberwolves/LynxShahbaz Khan is the Director of Digital Content for the Minnesota Timberwolves and Lynx, overseeing social media strategy, website content, photography, and more for the organization. Khan has spent six seasons in the NBA in various digital content roles, managing the Sacramento Kings digital platforms prior to his arrival in Minnesota. In his free time, Khan is a photographer and social media consultant, working with several Twin Cities businesses.

Annie RileyAnnie Riley, Vice President of Marketing & Creative at Minnesota RØKKR and WISE Ventures EsportsAnnie Scott Riley is the Vice President of Marketing and Creative at WISE Ventures Esports, an Eagan-based organization owned by the Wilf family (owners of the Minnesota Vikings) and co-owned by serial entrepreneur Gary Vaynerchuk. With over 14 years of editorial and brand content experience at agencies and brands in New York in Minneapolis, and a background in journalism and fine arts, Annie joined WISE in 2019 as the organization’s third employee. Her growing team has built the Minnesota Røkkr (Call of Duty) and Version1 (Rocket League) brands from the ground up with a content-first approach.