February 21, 2018
7:30 a.m. Registration
8:00 a.m. Presentation/Q&A
The Grand 1858 on Saint Anthony Main
212 2nd Street SE, Minneapolis, MN
If you haven’t heard, the biggest annual sporting event in the world comes to town on Feb. 4. And with a billion eyeballs comes a seemingly equal number of marketers with ideas for capturing them. But how does that change when the Big Game sets up shop in your own backyard?
In this event, we’ll take a look at how multiple local brands activated around the premier American sporting and cultural event, holding court on strategy, sponsorship restrictions and its related challenges, measurement, and the insights that can be applied to other national events that will be choosing Minnesota for future activations, such as the NCAA Final Four and another round of the X Games.
Moderator: Danny Olson
Danny Olson is Senior Vice President, Platform Strategy as part of Weber Shandwick North America’s digital leadership team. As the deputy social media lead for Weber Shandwick North America, Danny provides his clients valuable strategic insight and counsel on integrated marketing campaigns for sustained consumer engagements and brand and product launches, with an emphasis on social platforms. His client experience includes work with Chevy, 3M, Anheuser-Busch, General Mills, Verizon, U.S. Army, and more. His work earned him the PRNews Digital Communications Leader of the Year award in 2014, as well as 30 Under 30 and 32 Under 32 distinctions from PRNews and Minnesota’s Advertising Federation. In addition to his work with Weber Shandwick, Danny serves as the digital marketing chair for the 2018 Super Bowl Committee, and was previously director of marketing for MIMA.
Members = FREE
Student Members = FREE
Non-members = $40
Members = $10
Student Members = $10
Non-members = $45
Pre-registration closes on at midnight prior to the event, at which point walk-in registration fees will apply for members, student members and nonmembers.
Cancellations received by the office at least two business days prior to the event are eligible for a refund of the registration fee. No refunds will be provided for cancellations received fewer than two business days prior to the event. No-shows will be billed for any unpaid registration fees.
If you have registered, are unable to attend, and would like to give your co-worker your “ticket,” please note that a pre-registered member to non-registered member switch-out is free. Switch-outs from members to non-members will execute an invoice to the attendee for payment after the event.