How to Achieve True Authenticity in Marketing


Pre-registration is now closed.  If you still wish to register, please email [email protected]

Date: Tuesday, June 29, 2021
Time: 4:00 – 5:00 p.m. CST
Location: Virtual
Cost: FREE for Members; $30 for non-Members

The first 100 registrants receive a copy of Trustworthy: How the Smartest Brands Beat Cynicism and Bridge the Trust Gap

In an effort to fuel a new level of representation and inclusion at our events, we would like to extend a special invitation to our BIPOC community to attend as our complimentary guest. If you are or know a BIPOC professional who would like to attend, please contact us at [email protected]


How many brand books have you received or even created with these words: empathy, transparency, authenticity?

How many of these guides come with a playbook for how your brand will achieve it?

Join our June keynote with content strategy authority Margot Bloomstein to learn how marketers can move beyond buzzwords, and specifically how writers and designers can lead the way.

Examining what works among teams of all stripes and sizes, Margot will share examples from retail, publishing, government, and other industries. Learn how voice, volume, and vulnerability can inform your work to regain trust and lead your audience and organization from cynicism toward something far more productive: hope.

Specifically, attendees will learn:

  • How to build trust with key stakeholders
  • Creating reciprocal trust with your audience
  • How to use your organization’s voice to inform your audience
  • Reduce cynicism through content

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SKU: June-2021-Keynote Category:

Our Speaker

Margot BloomsteinMargot Bloomstein is one of the most prominent voices in content strategy and author of the critically acclaimed Trustworthy: How the Smartest Brands Beat Cynicism and Bridge the Trust Gap. She is also the principal of Appropriate, Inc., a brand and content strategy consultancy based in Boston.For more than 20 years, Margot has taught workshops, keynoted conferences, and advised marketing teams around the world. She developed the popular message architecture-driven approach to content strategy and created BrandSort, a tool embraced by consultancies to help organizations clarify their communication goals. She lives outside Boston and lectures around the world about brand-driven content strategy and designing for trust.