Date: Tuesday, June 29, 2021
Time: 4:00 – 5:00 p.m. CST
Cost: FREE for Members; $30 for non-Members
The first 100 registrants receive a copy of Trustworthy: How the Smartest Brands Beat Cynicism and Bridge the Trust Gap
In an effort to fuel a new level of representation and inclusion at our events, we would like to extend a special invitation to our BIPOC community to attend as our complimentary guest. If you are or know a BIPOC professional who would like to attend, please contact us at [email protected]
How many brand books have you received or even created with these words: empathy, transparency, authenticity?
How many of these guides come with a playbook for how your brand will achieve it?
Join our June keynote with content strategy authority Margot Bloomstein to learn how marketers can move beyond buzzwords, and specifically how writers and designers can lead the way.
Examining what works among teams of all stripes and sizes, Margot will share examples from retail, publishing, government, and other industries. Learn how voice, volume, and vulnerability can inform your work to regain trust and lead your audience and organization from cynicism toward something far more productive: hope.
Specifically, attendees will learn:
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