Mixed Reality Bites: AR & VR in 2022 – February 23, 2022

$25.00

Date: Wednesday, Feb 23, 2022
Time: 4:00 – 5:00 pm CST
Location: Virtual
Cost: Free for Members; $25 for non-members

Description:
As technology and consumer understanding advance, mixed reality is becoming part of the fabric in spaces like education, engineering, and healthcare. But many of the best AR and VR experiences are still rooted in entertainment and gaming. Join local agency leader, Greg Swan, as he leads a panel discussion about the future of mixed reality experiences and the implications for behavior, brands, and beyond.

  • Where are the greatest opportunities (and pitfalls) in designing mixed reality brand experiences?
  • What can we learn from how AR technology is being leveraged in industries like entertainment, education, and healthcare?
  • How do VR and AR shape the future we want to see in virtual worlds like the metaverse and immersive gaming?
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SKU: Feb2022 Category:

February 23, 2022

MODERATOR

Greg Swan, Chief Creative & Strategy Officer: Greg is a senior marketing leader who blends experience with creative, digital and social advertising, content strategy, PR, and emerging technology for startups, Fortune 500 companies, and all sizes in between. As Chief Creative & Strategy Officer at The Social Lights, Greg leads crafts creative strategies for brands rooted in consumer insights, creative technology, PR, social media engagement, platforms and content strategy, and the cultures that knit them together. Sign up for his newsletter at GregSwan.Substack.com.

 

 

 

 

PANELIST

Josh Beatty is founder and Chief Executive Officer of ARound, a Stagwell Company that creates shared AR attractions for live, in-person events. ARound was the winner of Stagwell’s annual innovation competition which facilitates and scales new product ideas within the agency network of 10,000+ employees, including Minneapolis agencies Yamamoto, Colle McVoy, Mono, and Assembly. Josh previously founded modulR, an Inc. 500 fast-growth company that supported the mobile workforce. modulR worked closely with Apple, AT&T, Nike and others on mobile technology support and product development. Josh is also the inventor and developer of numerous AR, VR and machine-learned applications.

 

 

PANELIST

Lauren Fisher is an Emmy award-winning creative director with over 15 years of experience in the entertainment and sports industry. She specializes in creating visually arresting content that experiments with animation, live-action and emerging technologies to tell compelling stories and delight audiences. Beginning her career in broadcast design, she then moved on to directing projects for some of the biggest brands in sports including the NBA, NFL, NCAA and over 15 professional teams. In 2019, she served as Animation Director for the Emmy award-winning series “Greatness Code” on Apple TV+. She currently serves as the Chief Creative Officer of The Famous Group, a fan experience company based out of Culver City, CA.

 

 

PANELIST

Farhan Khera is a Product Manager at the global experience agency Huge where he helps brands create holistic digital and physical experiences. Prior to joining Huge, Farhan worked as a product manager for an EdTech start-up. Farhan has led non-profit organizations and worked on a wide range of projects ranging in size from mom-and-pop shops to Fortune 500 companies. Farhan is interested in the power of spatial computing and believes that, when used responsibly, technology and great design can enrich the human experience.