Luxury 4.0: Brand Experiences in the New World Order


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LUXURY 4.0: Brand Experiences in the New World Order

Live panel with influential senior executives from leading luxury brands, who will discuss the impact of the pandemic on their consumers’ behavior. Panelists will share adjustments they’ve made to re-engage with a focus on e-commerce and digital marketing.

Date: Wednesday, September 30, 2020
Time: 4:00 p.m. – 5:00 p.m. CST
Location: Virtual Panel

As the pandemic redefined customer engagement, luxury marketers have redefined their models to acquire, retain and reactivate their customers.

JOIN US and get practical advice from leadership from high-end goods and service providers — things they’ve learned in the past nine months what MIMA members and guests can apply to their business as they plan for 2021.

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SKU: Sept30 Digital Event Category:

Our Luxury Panel

Oliver BonkeOliver Bonke, Regional CEO of Shangri-La HotelsOliver Bonke is responsible for driving growth in the Middle East, Europe, India and the Americas regions. In addition, he drives the outbound customer strategy and customer flow from this region. Oliver has 30 years of experience in the hospitality industry. He was Chief Commercial Officer of Loews Hotels & Co., a New York-based owner operator with 24 properties across the US and Canada.

Mickey Alam KahnMickey Alam Kahn, Editor in Chief at Luxury DailyMickey Alam Khan is founder and editor in chief of Luxury Daily, the world’s leading luxury business publication. He also founded American Marketer, which is soon to debut as a digitally focused events brand on brands and retailers at their innovative best. A serial entrepreneur, Mr. Alam Khan also founded and edited Mobile Marketer and Mobile Commerce Daily, turning both into leading publications in their space before he sold them in 2017.

Scott BakerScott Baker, Director of Marketing Communications for Porsche Cars North AmericaScott Baker leads the strategy and execution for all advertising, media, brand integrations, digital, social and relationship marketing for Porsche in the United States. During his time at PCNA Scott has helped Porsche successfully expand its brand beyond two-door sports cars while doubling sales and market share. Scott’s teams have been awarded multiple Effie awards, have been recognized by AdvertisingAge’s annual Marketer A-List and are consistently acknowledged by distinguished creative awards panels.

Anthony Romano
Our panel will be moderated by Anthony Romano, President of Wunderman Thompson Midwest, MIMA Board Member and former Global Head of Digital Innovation at Ralph Lauren