Date: Tuesday, May 14
8:00 a.m. – Registration
8:30 a.m. – 10:30 a.m. – Workshop
2685 Long Lake Road, Suite 100
Roseville, MN 55113
In an increasingly socially-conscious environment, consumers will only be loyal to those brands who truly speak to their diverse wants and needs. While hiring a diverse team is a good step in the right direction, agencies & clients need to uncover their own biases that can lead to blind spots in the creative work.
On May 14, join MIMA and facilitators from The BrandLab for a unique workshop where participants will learn ways to identify personal and collective biases that could hinder the ability to resonate with diverse consumers. In addition, this workshop will provide you with opportunities to reflect on personal and collective biases that could be present during all phases of your creative process.
Be ready to challenge assumptions with your peers and dig deep to authentically connect with target audiences.
Directions: 8 minutes north of Downtown at 35W and County Road C West. Free parking in flat lot of Risdall. Metro Transit C32F Robbinsdale Transit Ctr to Rd B-2 & Long Lake Rd. Transport from Transit Center and general accessibility support available 24-hours prior via [email protected].
About the BrandLab:
The BrandLab is a nonprofit organization aimed at creating a marketing industry that thrives with the insights and creativity of people with diverse ethnic and socioeconomic backgrounds. Programming provided focuses on introducing, guiding and preparing students for careers in marketing and advertising as well as working with industry partners to create bias free professional environments so that diverse talent can thrive. Learn more at thebrandlab.org.
About Risdall Marketing Group:
Risdall Marketing Group is a digital marketing performance agency that specializes in harnessing machine learning technology and data to drive targeted visibility and engagement that builds brand reputation and delivers sales leads for clients including Arcserve, Ecolab, Hoya Vision, Smith System, Turck, and YRC Worldwide. Risdall is a generous sponsor of MIMA.org, providing funding and support for 2019 educational programming.