How a decades-old brand is winning in the digital space by connecting content to commerce.
May 16, 2018 at 8:00 a.m.
Humphrey School Conference Center (Cowles Auditorium)
301 19th Ave S
Minneapolis, Minnesota 55455
General Mills had a pretty good idea back in the 1920s when they introduced the Betty Crocker brand. Betty Crocker was content marketing at its purest – a multi-brand food company providing essential information to their customers on how to best use the products they sell.
Learn how General Mills is leveraging consumer journey mapping, content personalization, eCommerce, emerging channels, multi-touch attribution and more to connect content marketing to sales, and how the Betty Crocker brand may be more relevant today than ever before.
This event is ideal for marketing leaders, content strategists, media professionals, social media and experience managers on client and agency side of the business.
Speaker: Audra Carson
Audra Carson is the Head of Content Marketing & Media Platforms at General Mills, where she is responsible for driving sales of GMI products by building audiences, distributing compelling brand (food) content, and delivering world class user experiences across multiple digital touchpoints.
A former advertising account executive, marketing communications leader (Honeywell) and brand manager (General Mills), Audra has degrees in Strategic Communications & Marketing from the University of Minnesota, and an MBA from Augsburg University. When she’s not working, she loves to test out new recipes from the Betty Crocker kitchens and spend time with her husband and two children.
Members = FREE
Student Members = FREE
Non-members = $40
Members = $10
Student Members = $10
Non-members = $45
Pre-registration closes on at midnight prior to the event, at which point walk-in registration fees will apply for members, student members and nonmembers.
Cancellations received by the office at least two business days prior to the event are eligible for a refund of the registration fee. No refunds will be provided for cancellations received fewer than two business days prior to the event. No-shows will be billed for any unpaid registration fees.
If you have registered, are unable to attend, and would like to give your co-worker your “ticket,” please note that a pre-registered member to non-registered member switch-out is free. Switch-outs from members to non-members will execute an invoice to the attendee for payment after the event.