MIMA August Event: Response and Responsibility: The C-Suite’s role in driving lasting change


Registration has closed.  If you would like to attend the event, please email [email protected] for assistance.

: Wednesday, August 12
Time: 7:30 a.m. Registration, 8:00 a.m. – 9:00 a.m. Keynote presentation and Q&A
Location: Online

Members: FREE
Non-members: $20.00

Brands now hold a greater responsibility than ever before to speak up on societal issues and more importantly, take action. And this starts from the top. The global events of 2020 have made one thing clear for corporate leaders: there is no room for silence. This is not a PR moment, it’s a leadership responsibility which requires cultural change and long-term commitment. This session will cover:

  • The changing expectations of leaders to speak up on societal issues and the impact on brand trust
  • Strategies for effectively communicating corporate stance and actions
  • How to carry the message forward in your ongoing executive and corporate narratives
  • Accountability and measurement

In an effort to fuel a new level of representation and inclusion at our events, we would like to extend a special invitation to our BIPOC community to attend as our complimentary guest. If you are or know a BIPOC professional who would like to attend, please contact us at [email protected].

You will receive a link to join before the event.

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Sarah Kalhorn
Sarah Kalhorn focuses on B2B communications, distilling the business value in every story. She has provided speaking training to CEOs in preparation for earnings calls and broadcast television appearances, as well as to first-time presenters at industry conferences. Sarah has garnered awards for technical writing, content marketing and media campaigns. Her work in integrated communications has spanned industries, and included clients such as AdRoll, Baidu, Bridgestone, Oshkosh Defense, Pentair, Rockwell Automation, and 3M.







Charlene Gage
Charlene manages media strategy for Hotwire’s clients, working with both technology and corporate executives to craft meaningful and relevant stories. She has relationships across business and trade publications like CNBC, Fortune, Crunchbase, TechTarget, and more. She provides strategic guidance on outreach, messaging and content for thought leadership platforms and announcements. She’s worked with large enterprises such as NetApp, Adobe, Avaya, and small-midsize businesses and non-profits like AnitaB.org, Zuora and Anki.