MIMA Meetup: What is the Store of the Future? A Conversation about Omni-Channel Retail Innovation.

$0.00

Whether you or your client are bricks, clicks or CPGs, former members of the Target Corp. Store of the Future team Anne Mezzenga, Christopher Walton, and Rick Olson will guide us through preparing a strategy, concept and operations for the retail concepts of the future. Join us as we take a deep dive into omni-channel retail marketing innovation in 2017 and what stores can do to keep up.

Member? Login to purchase. Not a member? Join today.

SKU: OCT-2017-MEETUP Category:

October 26th, 2017

7:30 a.m. – Registration
8:00 a.m. – Discussion and Q&A

Whether you or your client are bricks, clicks or CPGs, former members of the Target Corp. Store of the Future team Anne Mezzenga, Christopher Walton, and Rick Olson will guide us through preparing a strategy, concept and operations for the retail concepts of the future. Join us as we take a deep dive into omni-channel retail marketing innovation in 2017 and what stores can do to keep up.

As a refresher, MIMA Meetups are designed to better connect our members around specific topics relevant to the interactive marketing world. They are for MIMA members only and limited to 40-50 attendees, so sign up early.

Speakers
Chris Walton is an accomplished Senior Executive with nearly 20 years of success within the retail and
retail technology industries. He has high-level executive experience in the omni-channel superfecta of
store merchandising, e-commerce, supply chain and field store operations. He is well-versed across
nearly every discipline within retail, including — merchandising, store operations, inventory management,
product design, forecasting, e-commerce promotions, tech product development, and store design and
architecture. Most recently Chris was Vice President of Target’s Store of the Future Project and also Vice
President of Merchandising for Home Furnishings on Target.com. Chris, at one time was also a District
Manager for Target, running his own store and overseeing 12 stores spread across Colorado, Wyoming,
Nebraska, and South Dakota. Chris holds a BA in Economics and History from Stanford University, and a
MBA from Harvard Business School.

Rick Olson is a successful Retail Executive with over 24 years of experience in corporate and retail store management at Target Corporation, where he was Director of Operations and Supply Chain for their Store of the Future project. He brings significant experience in merchandising, in-store operations, inventory management, crisis management and supply chain. Most significantly, Rick has over 15 years of experience in experiential retail marketing, managing all of Target’s Design Partnership pop-up stores including those for Missoni, Lily Pulitzer and Target Wonderland. His formal education is in Business and he holds a Masters degree in Internet Marketing and New Media. He is also a regular contributor to research in the fields of RFID and supply chain automation.

Anne Mezzenga is an entrepreneurial Marketing Executive with nearly 15 years in the retail, experience design, and technology industries. Leveraging extensive experience in omni-channel marketing and experience design, she was most recently Head of Marketing and Partnerships for the Target Store of the Future project. Early in her career she worked as a producer for advertising agencies, Martin Williams and Fallon, and as a producer/reporter for news affiliates NBC New York and KMSP Minneapolis. An avid health and wellness evangelist, she also owns and operates two bustling fitness and wellness facilities within the Twin Cities – CrossFit Nordeast and CrossFit Linden Hills. Anne holds a BA in Journalism from the University of Minnesota-Twin Cities.

Pre-registration Fees:
MEMBERS ONLY
Members = FREE
Student Members = FREE

Venue
Rocket55
807 Broadway St NE Suite 170
Minneapolis, MN 55413