Date: Thursday, May 19, 2022
3:00 p.m. — Doors Open
3:30 p.m. – 4:30 p.m. — Panel
4:30 p.m. – 6:00 p.m. — Happy Hour
Crave Downtown (Rooftop)
825 Hennepin Avenue
Minneapolis, MN 55402
The word “culture” was thrown around far too casually pre-pandemic. Now that we – as a world and as marketers – have been in an “extraordinary time” for two years, it’s worth reexamining both what our companies’ culture is today and how we can make it what it needs to be going forward. How do you evaluate culture? How do you determine its value? And how do you shape it so that it supports you and your team appropriately?
Join moderator Lisa McEllistrem as she guides a lively discussion with Julie Batliner, Dorion Taylor, and Katy Thieman, all of whom are ready to engage in person to share their sharp takes on how to successfully pilot organizations and the people within them to a sustainable, equitable working environment for all.
MIMA is thrilled to be hosting our first in-person event in more than two years! Join us for a panel on cultivating workplace culture as the 9-5 experience evolves, followed by a celebration of our members and community featuring light appetizers and a free cocktail with your ticket.
Members – Free
Lisa McEllistrem (Modern Foundation) – Moderator
As CEO of Modern Foundation, Lisa leads the agency direction, business and culture with an insatiable curiosity for the informative and forward-thinking. As a digital agency that focuses on personal performance, lifestyle and health & wellness, culture is an important aspect of the agency environment. Over her career Lisa has worked with many brands including DreamWorks Animation, Buffalo Wild Wings, UnitedHealthcare, and Optum and Trolli. The work was awarded with Cannes Gold Lion, Effie Gold, Digiday and Webbies. Lisa has served as Director of Partnerships & Sponsorships for MIMA since 2019.
Julie Batliner (Carmichael Lynch)
As president and managing partner of Carmichael Lynch, Julie oversees the leadership and direction of the agency. She is the catalyst for integration of all agency offerings, bringing clients a holistic, cross-discipline approach to their marketing challenges, accelerating growth for clients and agency alike. Julie has earned industry-wide recognition for her work and has been individually recognized by PRWeek in both 2018 and 2019 on the Top 50 Power List as well as being named a Working Mother of the Year by She Runs It (Advertising Women of NY). Julie has led the agency’s future of work plan along with a task force of great people who are committed to doing the best work in the best way that’s best for our people.
Katy Thieman (Shine MPLS)
Katy Thieman co-founded Shine in 2016, providing a premium, career-shaping experience to candidates and hiring managers alike. Specializing in the advertising and marketing industries with 1:1 recruiting as a primary focus, Katy and her partner Natalie also partner with organizations in organization design when a net-new capability is needed. Shine’s process is more personal, specific, and intentional than the average recruiting experience, pursuing and vetting top talent for notable brands and agencies who believe in the power of their people. Over the past six years, Katy has sparked the careers of hundreds of talented individuals across North America, and beyond. Before SHINE, Katy ran large accounts at Periscope, Olson, and Carmichael Lynch, and spent time on the client side at Target and JCPenney.
Dorion Taylor (Pohlad Companies)
As vice president of strategic branding and marketing, Dorion Taylor is responsible for developing strategies to elevate the Pohlad Companies’ diverse portfolio of brands that further builds upon their strong market position, commitment to their community, value propositions and marketing plans while supporting their revenue and growth goals. Taylor’s marketing and advertising experience covers a range of roles, including ad agency account management and business development, as well as project management, sustainable process development and agency oversight. Throughout his career, Taylor has made a habit of serving household names such as Ferrari, the Minnesota Twins, Burger King, Target Corporation, Andersen Windows, General Mills, Apple and DreamWorks. He has previously served on the board of directors of the Minnesota Advertising Federation, Proof Alliance and the inaugural advisory board for the University of Minnesota’s Office of Equity and Diversity, was a co-chair of Target Corporation’s African-American Business Council and currently sits on the Juxtaposition Arts board and the Pohlad Companies Racial Justice Grants Committee.