Elizabeth Anderson is Vice President of Integrated Media at Weber Shandwick where she leads a team of media relations, community management and social strategy and paid media specialists. She has more than 12 years leading marketing and communications teams and developing campaigns grounded in strategic consumer insights for brands across a wide variety of industries.
Prior to joining Weber Shandwick, Elizabeth worked on content strategy and social media for a streaming documentary series, The Small Business Revolution, championed by Deluxe Corporation.
Throughout her career Elizabeth has worked with clients in consumer healthcare, financial services and fintech as well as infant care and juvenile products, developing integrated marketing plans that helped turn regional and niche brands into category disrupters and sales leaders. A native Texan and new Minnesotan, Elizabeth earned a Bachelor of Science from the University of Texas at Austin.
MIMA’s Meetup series is all about connecting, sharing and learning from your peers in the community.
Meetups encourage collaboration and knowledge sharing through a moderator-led discussion on a topic relevant to digital marketing enthusiasts in the Twin Cities. Gatherings are limited to 40 people and are exclusively for MIMA members.