Case Study #1: COLLE MCVOY
Invisalign® clear aligners are designed to seamlessly fit into teens’ lives while fixing their smiles. Targeting Gen Z, the most ad-adverse audience out there, was a challenge. Learn from lead account director Alison Clark how the agency team had to rethink its approach and engage unexpected and exciting executions to show teens there was a better option than braces. As the original category disruptor, Invisalign continues to transform how the brand connects with its consumers.
Alison Clark, Lead Account Director
Alison Clark is a marketing communications specialist with 20 years of experience building global consumer, retail and entertainment brands. She believes that leading with cultivated insights, channel-agnostic ideas and digital strategies helps brands thrive during times of transformation.
As lead account director at Colle McVoy, Alison provides strategic leadership on the Invisalign business, specializing in the North American consumer audiences. Prior to Colle McVoy, she worked in Minneapolis, Chicago and LA agencies like JWT, DDB, Deutsch, DraftFCB and Leo Burnett working on global brands such as Target, PlayStation, KFC, Nintendo and McDonald’s.
CASE STUDY #2: ALLIANZ LIFE + NINA HALE
Allianz Life partnered with Nina Hale and Folklore Digital to provide an omni-channel marketing campaign to generate awareness, excitement, and adoption of ReadySet, a direct-to-consumer online retirement plan purchase platform.
Abby McNabb, Media Supervisor at Nina Hale
Abby McNabb currently works at Nina Hale where she is responsible for integrated media
strategy and oversees execution for her client teams including Allianz, RbA, Jostens, Brightcove, Tastefully Simple and YMCA of the Greater Twin Cities. She started her career in Chicago where she worked in at OMD, developing cross channel media plans for Walgreens and later at Adobe’s DSP, driving programmatic media strategy for Brand direct clients including MillerCoors, AllState, 3M, Dr. Pepper Snapple Group and Bank of America.
Lisa Fay, Strategic Marketing Consultant, Allianz Life
Lisa is a seasoned strategic marketing leader with a proven track record of launching innovative new ventures that drive loyalty and growth. As part of the ReadySet development team, she helped create and launch ReadySet, the first direct to consumer channel offered by Allianz Life. She is currently leading the marketing acquisition, content and analytics strategy for ReadySet, working closely with her partners at Nina Hale to deliver high performing digital and traditional campaigns.