Planning for Change: Social Media Brand Safety & Governance


Date: Thursday, December 9, 2021
Time: 4:30 – 5:30 p.m.
Location: Virtual
Cost: FREE for Members; $25 for non-Members


Let’s be honest: Social media changes every day that ends in a “Y,” and everyone who works in social media sometimes wishes they had a crystal ball. So how do you plan in an ever-changing space while protecting your brand? Join social media expert Sue Serna, who will detail her top four social media trends to watch heading into 2022.

Specifically, attendees will learn:

  • What you should be asking your boss for — now
  • Which trend from the early days of social is back with a vengeance
  • The one direction most companies aren’t ready for at all
Member? Login for discounts. Not a member? Join today.

SKU: Dec-2021-Program Category:

Our speaker:

Sue Serna, Founder & CEO – Serna Social
Sue Serna is the founder and CEO of Serna Social, a social media consulting agency focused on social media governance, risk, security, and strategy. Sue is one of the nation’s top experts on social media safety and spent nearly nine years leading Cargill’s global social media program. Sue pioneered many industry best practices that the world’s largest companies use to keep their social media footprints safe. In addition, Sue is an accomplished social media trainer and an established communicator with a passion for creating compelling content.