September Monthly: Land O’Lakes: A Story of Inspiration and Transformation


Date: September 19, 2018

7:30 a.m. – Registration
8:00 a.m. – 9:00 a.m. – Presentation/Q&A

Minneapolis Central Library
Pohlad Hall
300 Nicollet Mall
Minneapolis, MN 55401

For a nearly 100-year old enterprise that is thought of by most as a “butter company”, sweeping changes were needed across the organization to make it relevant in this brave new world. Come hear Tim Scott, CMO at Land O’Lakes, speak about how the transformation began, where they are today, and the roles that every employee needs to play to make monumental changes happen. Tim will also discuss and share examples of:

  • How Land O’Lakes is investing in creating digital and integrated experiences to increasingly meet consumers where they are as opposed to relying on traditional channels.
  • How to approach forming teams and collaboration internally and externally to delivery truly integrated thinking.
  • Brand considerations for striking a balance between experimenting and staying consistent and true to your roots.
  • How Tim and his team made strides in fueling a culture of greater creativity and innovation.
  • Lessons for other teams who are undergoing on planning to undergo a digital transformation.

This event will be ideal for marketing and advertising leaders, directors, managers, executives and anyone involved in evolving and modernizing their marketing approach and creating a culture of creativity.

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Tim Scott, CMO at Land O’Lakes

Tim oversees B2C and B2B branding and marketing strategy and is responsible for building marketing competencies across all businesses and geographies for Land O’Lakes, Inc. He also has oversight for FLM+, a wholly owned subsidiary of Land O’Lakes, Inc. During his 31-year career, Tim has earned a reputation as a trusted advisor and skilled marketer. He joined Land O’Lakes in 2015.

Prior to Land O’Lakes, Tim was the International CEO and President at mcgarrybowen. In that role, Tim lead the rapidly expanding global offering, while also continuing to steer the Chicago office. His career in advertising has allowed him to help build many well-known brands, from General Mills to Frito Lay, from Sears to Mondelez, from Disney to Wrigley, and from Kraft to Clorox. He’s accumulated a considerable collection of Effies and other awards along the way and has even run a monumental list of Kraft businesses at four different agencies.

Tim earned his bachelor’s and his MBA from Michigan State University.

Pre-registration Fees:
Members = FREE
Student Members = FREE
Non-members = $40

Walk-in Fees:
Members = $10
Student Members = $10
Non-members = $45

Pre-registration closes on at midnight prior to the event, at which point walk-in registration fees will apply for members, student members and nonmembers.

Cancellations received by the office at least two business days prior to the event are eligible for a refund of the registration fee. No refunds will be provided for cancellations received fewer than two business days prior to the event. No-shows will be billed for any unpaid registration fees.

If you have registered, are unable to attend, and would like to give your co-worker your “ticket,” please note that a pre-registered member to non-registered member switch-out is free. Switch-outs from members to non-members will execute an invoice to the attendee for payment after the event.