Patty Radford Henderson
Patty is a seasoned marketer with a proven track record of delivering top and bottom line results for national brands. She’s spent half her career on the corporate side and the other half on the agency side with leadership positions at Juut, Target, Regis Corporation, Martin|Williams, Colle & McVoy and Magnet 360.
Ever since her very first job out of college Patty’s marketing efforts have revolved around content and editorial planning. Over the course of her career she has honed her methodology for pulling actionable insight from big data to gain a deep understanding of the customer’s needs, mindset, habits and influences. This methodology combined with her broad base of experience helps her quickly assess business opportunities and architect plans for growth.
In 2013, she co-founded Union Park Marketing a digital agency which became known for content strategy and owned channel optimization. During its three years in business, Union Park grew, was profitable and achieved $1.5MM in annual sales.
Currently, Patty is working on development of a smart marketing calendar platform and consulting on brand and content strategy. www.radfordhenderson.com
Members = $99
Student Members = $99 (with a free membership)
Non-members = $149
Members = $149
Student Members = $149
Non-members = $199
Pre-registration closes on Monday, September 17th at midnight prior to the event at which point walk-in registration fees will apply for members, student members and nonmembers.
Cancellations received by the office at least two business days prior to the event are eligible for a refund of the registration fee. No refunds will be provided for cancellations received fewer than two business days prior to the event. No-shows will be billed for any unpaid registration fees.
If you have registered, are unable to attend, and would like to give your co-worker your “ticket,” please note that a pre-registered member to non-registered member switch-out is free. Switch-outs from members to non-members will execute an invoice to the attendee for payment after the event.