Breakout Moderator: Martha Krueger

Breakout Session: Facilitating the Path to Purchase on Social Media

Instagram, Facebook and Pinterest have rolled out connected commerce tools that allow consumers to explore and buy directly from the platforms. Learn how these platforms are affecting consumers' abilities to discover new brands and purchase new products instantly in one place with the varying ad resources available – and how you can leverage it for your business going into 2018.


About Martha Krueger

Martha is CEO and Co-Founder of The Social Lights, a social media marketing agency aimed at helping businesses grow by fostering meaningful human connections. In 6 years since founding TSL, Martha and her team have helped over 90 brands and trained over 175 individuals in strengthening their social capabilities. She and her team revolutionize the way clients develop relationships with their customers through training, content production, strategy development, advertising, and community management services. Martha is active in the Minneapolis startup community, serving as a mentor for the entrepreneurship program at the University of St. Thomas, sponsoring Twin Cities Startup Week, and is constantly looking for opportunities to help the industry’s innovators, movers, and shakers.



Craig Key
VP Marketing, Bite Squad

Amy Vener
Retail Vertical Strategy Lead, Pinterest