Diversity and inclusion continue to be a challenge in marketing/advertising, while also holding great promise to help transform our industry. In a recent survey by The BrandLab, 93% of agencies said that diversifying their workforce is important to them, yet only 36% say they were effective in achieving this goal. Join a panel of local change-makers who make diversity and inclusion their personal and professional mission. Moderated by Nancy Lyons, we will have an honest, actionable discussion about the specific challenges this group is focused on solving, how they are inspiring and facilitating change, and take their advice on how each and every one of us can “be the change.”
After this session, you should understand:
- Why so few of our “diversity initiatives” are effective
- Unpack what diversity and inclusion really mean
- What works and what doesn’t when it comes to diversity initiatives
- Steps you can take tomorrow to be part of the change
Nancy is a CEO, motivational speaker, and author. Guided by a few mottos – think strategically, act thoughtfully, and be a good human – she leads teams and groups to see business, and the world, in a people-first way. Nancy uses empowerment, accountability, and truth telling to drive change in organizations, and in individuals.
Greg is Vice President of Global Inclusion and Diversity for U.S. Bank. He joined the bank in 2015 as Vice President of Customer Engagement. Greg’s mission is to make diversity and inclusion a business imperative. In order to do this, he focuses on workplace culture, customer loyalty, supplier diversity, and community outreach. His diversity and inclusion expertise has been showcased in national and regional media outlets, including Fortune, Bloomberg, American Banker and the Minneapolis Star Tribune. A recent profile of Greg in the Minneapolis/St. Paul Business Journal received a national journalism award, and Minnesota Business named Greg to its (REAL) Power 50 List in April of 2018. Greg spent the previous sixteen years at Target Corporation where he most recently led Lifestyle Marketing. He helped grow Target’s business and drove brand differentiation through cultural leadership. Greg serves as Co-Chair of the United Negro College Fund’s Minnesota Campaign and served as Area Development Director at UNCF from 1995-1998. He has a BA in marketing from UNCF member school Clark-Atlanta University and an MBA from Fordham University.
Ellen Walthour serves as the executive director of The BrandLab, a Minneapolis-based non-profit organization that envisions a marketing industry that thrives on the insights and creativity of people with diverse ethnic and socioeconomic backgrounds. Walthour has served The BrandLab since 2009, and took on the Executive Director role in 2011 and recently stepped into the CEO role in 2018. Under Walthour’s leadership, the number of organizations The BrandLab has increased from 4 to more than 90 and is operating in two markets with a goal of expanding across the country. Walthour received a masters of arts in education from the University of London and National Louis University.
Erin Simle is President and co-founder of Mpls MadWomen, an organization created in 2010 to inspire women to pursue their ambitions and professional goals by igniting conversations to bridge the gender gap in the creative community. Erin is also an Executive Producer at Fallon where she oversees production of digital, social and film content for a wide range of clients including Arby’s, Silk, International Delight and Horizon Organic Milk.
As CCO of Colle McVoy, Mike Caguin oversees the agency’s creative output, which includes building a creative culture, driving digital innovation & attracting & retaining the best talent. Mike has worked with some of the world’s most beloved brands while at ad shops across the country, including BSSP and TBWA\Chiat\Day. He is vice chair on The BrandLab board & is passionate about bringing more people from diverse backgrounds into the business & empowering them to succeed.