How do you know if what you’re designing will be impactful for users? How hard and fast are the rules of a design system? How do I know my design won’t fall apart in the hands of my users? This session will give you insight into the design process at Google, teaching you how to identify user needs, how to design within an established system, and how to break your designs so it doesn’t break in the hands of your users.

After attending this breakout session you’ll be able to

  • Break the barrier between you and your users, helping you identify user needs
  • Better understand when you should break design rules
  • Identify where your design might break and how to fortify your designs so that they break less

Daniel Jenstad

Daniel Jenstad has worked for 10 years in both advertising and product design for companies space150, Colle+McVoy, and Google where he currently works as a Senior UX Designer. In his work he has focused on creating tools that are gratifying, simple to use, and add value to people’s lives. He has done this through developing design systems, vision work, branding, and prototyping.

Daniel Jenstad