Big Data. Artificial Intelligence. They’re buzzwords that have been lighting up the digital marketing world for the last few years. Yet, for all the digital ink that’s been spilled discussing these tools, we’re still in the early stages of both understanding the potential these technologies possess and the best ways to apply them. That’s where Angel Evan and Todd Harrison come in. As president and founder of Particle, Inc., Angel partnered with Todd, Senior Vice President of Innovation at Sketcher’s, and his team to create a thought-provoking and effective fusion of these burgeoning marketing tools. Hear them both speak about how they got there and what’s come of their work.
After this session, you should understand:
- Best practices or AI and big data
- How to develop a productive client/brand relationship in an emerging field/practice
- Case study showing a good use of both technologies
- Brief view of what’s coming in AI/big data usefulness
Angel started Particle, Inc., to help marketers make better decisions using data. His approach stems from a unique combination of degrees held in both Data Mining and Graphic Design. This complement of skills gives him the rare ability to uncover and communicate insights by blending quantitative data with visual learning methods. His experience and skill set are sought after by startups and Fortune 100 companies alike.
Todd currently serves as the Senior Vice President of the Digital Innovation Group at Skechers USA where he oversees analytic and data science efforts. He has over 30 years of emerging technology, sales, executive leadership & digital expertise and brings a hyper focus on business growth and consumer acquisition. At the core, Todd possess an unwavering integrity, competitiveness & profound resourcefulness with a resolute commitment to achieve success. He is proud to have built a career with the collaborative power of networking with nationally recognized subject matter digital experts.