Step 1: Think about influencers

Step 2: Decide to run an influencer campaign

Step 3: ???

Step 4: Profit! That’s not how it works. A number of factors combine to make a successful influencer campaign, and developing that killer relationship doesn’t happen by accident. Finding the right influencer, discovering ways to make a mutually beneficial business relationship, and of course ensuring that the content you develop together moves the all-important “needle”...the list could go on. Our panelists from Carmichael Lynch, Best Buy, and even a real, live influencer (gasp!) will share their experiences along the journey to actually making an influencer campaign work for everyone involved.


After this session, you should understand:

  • How to make sure all stakeholders walk away happy from an influencer relationship
  • The “dos and don’ts” of influencer marketing
  • A window into what influencers look for when they sign up with a brand