Digital media, from search to social, has experienced massive upheaval in the last year. From politics to hacking scandals to data privacy concerns, the digital marketing landscape has been irrevocably changed. And what’s a marketer to do? Wake up one morning and realize your ad units have errantly wound up on a controversial website? Have no fear, we’ve gathered some luminaries in the digital media world to share their thoughts on digital media today and what it may resemble in the future. What’s it like leading a digital marketing agency in 2018? What opportunities, or challenges, do they face being based in Minnesota? How does any or all of that impact everything, from day-to-day operations to talent recruitment? Oh, let’s not forget they also have to find a way to meet ever-higher client expectations.
After this session, you should understand:
- General evaluation of current digital media landscape
- Analysis of how current controversies in digital media will impact the practice
- Prediction of next developments in digital media
Moderator: Naomi Alford, Media Director at FRWD
Donna Robinson joined Nina Hale in 2012, where has been the brain behind successful revenue growth year after year. She has successfully set the agency's vision, oversees business strategy and execution while balancing growth, but her commitment to the role goes well beyond the listed job duties. Robinson knows following is an important part of leadership. From social media trends to performance-based digital strategy, Donna looks to those around her, including peers and her own three daughters, to keep on top of what’s trending. Throughout her career, Robinson has worked on iconic brands like American Express, Coca Cola, The Discovery Channel, General Mills, Land O’Lakes, Red Bull, Pillsbury, Target, U.S. Bank, and Wells Fargo.
Jason Harrison is President and Client Partner at Essence, a global data and measurement-driven media agency, where he oversees the company’s relationship with Target and manages a team spanning offices in Minneapolis and New York. With three decades’ experience working across media, technology, and business consulting, Jason is uniquely able to combine deep insight into strategy, analytics, and creativity to help marketing executives meet the challenges presented by today’s rapidly changing economy. Prior to joining Essence, Jason served in executive leadership roles as the founding CEO of Team Arrow, Worldwide CEO of the analytics and consumer insight company Gain Theory, and as CIO at both WPP-owned Maxus and IPG-owned Universal McCann.
Naomi Alford is the media director for [email protected] and Co. In her role, she leads a team of digital marketing experts who work with clients to extend their teams through co-location of top creative, media, data scientists and advertising technologists to shorten the test cycle and leverage learnings to move forward. Prior to FRWD, she led media strategy at General Mills and held various media agency roles.