DESIGNING EXPERIENCES THAT MATTER This session is now full Today marketers are grappling with the challenges of having less control, more noise and more difficulty creating loyalty with their customers. We believe that brands of the future will need marketers who can architect experiences that matter. The goal of this […]

DESIGNING EXPERIENCES THAT MATTER

Today marketers are grappling with the challenges of having less control, more noise and more difficulty creating loyalty with their customers. We believe that brands of the future will need marketers who can architect experiences that matter. The goal of this workshop is to practice building experiences that matter. Experiences that deliver both functional and emotional use, are self-contained and are delivered at key marker moments in a person’s journey. You’ll walk away understanding the theory, but more importantly, with new tools and practice applying those tools. This workshop is meant for strategists, designers, creatives, and UXers.

TAKEAWAYS

  • Understand theory about the future of experience design for brands and marketing
  • Practice applying experience design theory to relevant business problems
  • Learn tools to survey, identify and develop emotionally resonant customer moments
  • Practice building an experience from the ground up in collaborative groups

BIOS

Elsa Perushek A strategist by nature and also by craft, she has partnered with a wide array of clients, from established multi-nationals such as Nestle and Nike, to developing organizations such as Minnesota United Football Club and Forest Stewardship Council. Her primary goal is to facilitate creative problem solving as she believes business and technology should answer human needs, not create new ones. Peter Petrulo Designer and Partner at Zeus Jones. He’s led teams on projects ranging from brand innovation to digital experiences and service design. Peter has been designing for over 15 years and still gets excited about a pixel-perfect interface. He’s created brand experiences for clients including General Mills, Code42, Best Buy, American Express and Apple. Sarah Herberg As a strategist at Zeus Jones, Sarah leads teams on a variety of projects, from brand innovation to service and experience design. Sarah loves getting teams excited about projects that at first glance feel impossible. With over a decade of experience, Sarah’s helped guide marketing at companies including General Mills, Apple and Whole Foods Market. At Zeus Jones, she also helps shape our approach to employee growth. Ellie Schneider A Creative at Zeus Jones with a background in graphic design, Ellie specializes in identifying cultural trends that surround the consumer and building them into an experience. She’s passionate about creative ideas that push a client’s business forward. She has crafted creative strategies for clients including Allina Health, Nestlé, 3M, UnitedHealthcare Renew and Apple.  

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